{"id":20941,"date":"2023-12-05T08:01:29","date_gmt":"2023-12-05T08:01:29","guid":{"rendered":"https:\/\/www.sutherlandglobal.com\/?page_id=20941"},"modified":"2024-10-16T02:54:07","modified_gmt":"2024-10-16T10:54:07","slug":"experience-led-digital-transformation","status":"publish","type":"page","link":"https:\/\/www.sutherlandglobal.com\/ar\/services\/digital-consulting\/experience-led-digital-transformation","title":{"rendered":"Experience-Led Digital Transformation"},"content":{"rendered":"\n<div class=\"wp-block-sutherland-home-media-banner home-media-banner  home-media-banner-animation textAlign-left\"><style type=\"text\/css\">@media only screen and (min-width: 1140px) {header.sutherland-header .sutherland-menu ul.menu>li>a{color: #fff;};}}<\/style><div class=\"home-media-banner__background-image\" style=\"background-image:url(https:\/\/www.sutherlandglobal.com\/wp-content\/uploads\/sites\/2\/Experience-Led-Digital-Transformation-1920x550-1.jpg);background-color:#26235D\"><div class=\"home-media-banner__overlay\" style=\"background-color:#000;opacity:0.2\"><\/div><\/div><div class=\"home-media-banner__content-section\" style=\"text-align:left\"><button id=\"playButton\">Play Video<\/button><div class=\"home-media-banner__content-inner\"><p style=\"color:#FFFFFF\" class=\"subtitle\">EXPERIENCE-LED DIGITAL TRANSFORMATION<\/p><h1 style=\"color:#FFF\"><span class=\"title-text second\"><strong>Lead With a Customer-Centric Approach to Digital Transformation<\/strong><\/span><\/h1><\/div><\/div><div class=\"hero-donw-arrow\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/themes\/sutherland\/assets\/src\/images\/hero-down-arrow.svg\" width=\"31\" height=\"19\" role=\"button\" alt=\"Down Scroll\" title=\"Down Scroll\"\/><\/div><\/div>\n\n\n\n<div class=\"wp-block-sutherland-intro-block intro-block-sections\"><div class=\"intro-block-left\" style=\"background-image:linear-gradient(0deg, #EDEFEE 0%, #FFFFFF 100%)\"><h2 style=\"color:#2C3546\">Digital Transformation Strategies Powered by Customer Insights<\/h2><\/div><div class=\"intro-block-right\">\n<p>It\u2019s no longer enough to digitize only at the edges \u2013 successful experiences rely on fully integrated change, from customer-facing functions to operational processes.<\/p>\n\n\n\n<p>As a digital transformation partner, Sutherland brings a consultative approach, integrating design thinking, advanced analytics, AI, omnichannel experiences, digital engineering capabilities, and domain-led digital solutions. We help clients:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build a strong digital foundation with the right, data, AI, technology, and innovation investments<\/li>\n\n\n\n<li>Leverage data insights to identify key value-add opportunities<\/li>\n\n\n\n<li>Align internal and external stakeholders to achieve program success<\/li>\n\n\n\n<li>Future-proof your strategies with innovative digital solutions<\/li>\n\n\n\n<li>Accelerate execution, with value delivered at every step, with respect to client\u2019s north-star objectives<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-sutherland-only-button sutherland-button\" id=\"button-a1dab1e6-f02a-4308-b093-1b276ae7b63c\" style=\"text-align:left\"><a href=\"\/contact-us\" class=\"btn-main btn-secondary\" target=\"_self\" rel=\"noopener\">Contact Us<\/a><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1179\" height=\"523\" src=\"https:\/\/www.sutherlandglobal.com\/wp-content\/uploads\/sites\/2\/5df1405d-85e6-46fa-83ec-9159a17e00ce.png\" alt=\"Digital Transformation\" class=\"wp-image-31560\" style=\"width:1200px\" srcset=\"https:\/\/www.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/25\/5df1405d-85e6-46fa-83ec-9159a17e00ce.png 1179w, https:\/\/www.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/25\/5df1405d-85e6-46fa-83ec-9159a17e00ce.png?resize=300,133 300w, https:\/\/www.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/25\/5df1405d-85e6-46fa-83ec-9159a17e00ce.png?resize=768,341 768w, https:\/\/www.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/25\/5df1405d-85e6-46fa-83ec-9159a17e00ce.png?resize=1024,454 1024w\" sizes=\"auto, (max-width: 1179px) 100vw, 1179px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t\t<div id=\"casestudy-slider-1\" class=\"wp-block-sutherland-casestudy-slider case-study-slider show-heading overlap-prev-block\">\n\t\t\t\t<style>\n\t\t\t\t\t#casestudy-slider-1.case-study-slider .casestudy-slider__title-section .casestudy-slider__arrows button{border-color:#26235d !important;background-color:rgba(228, 227, 245, 0.2) !important;}#casestudy-slider-1.case-study-slider .casestudy-slider__title-section .casestudy-slider__arrows svg path{fill:#26235d !important;stroke:#26235d !important;}\t\t\t\t<\/style>\n\t\t\t\t<div class=\"casestudy-slider show-arrows show-dots\">\n\t\t\t\t\t<div class=\"casestudy-slider__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"casestudy-slider__title-section\" style=\"background-color: #FFFFFF\">\n\t\t\t\t\t\t\t\t<h2 style=\"color: #272F3D\">Case Studies<\/h2>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"transformation-stories-slider__arrows\">\n\t\t\t\t\t\t\t<div class=\"casestudy-slider__arrows\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"prevarrow transformation-stories-previous\">\n\t\t\t\t\t\t\t\t\t\t\t<svg width=\"10\" height=\"14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t\t\t\t\t\t<path d=\"M8.28315 12.5242L8.28317 12.5242C9.07228 11.7188 9.07228 10.4099 8.28317 9.60455L6.16673 7.44446C5.79008 7.06005 5.79009 6.43995 6.16673 6.05554L8.24909 3.93023C9.03883 3.12421 9.07333 1.8157 8.31298 1.00696C7.91578 0.584481 7.38938 0.375 6.86352 0.375C6.35066 0.375 5.83739 0.574296 5.44397 0.975831C5.44397 0.975832 5.44397 0.975833 5.44397 0.975834L1.21684 5.29024L1.21683 5.29024C0.427722 6.09562 0.427722 7.40448 1.21683 8.20986L5.44395 12.5242C6.229 13.3253 7.49834 13.3253 8.28315 12.5242Z\" fill=\"black\" stroke=\"#26235D\" stroke-width=\"0.75\" \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t\t\t\tPrevious\n\t\t\t\t\t\t\t\t\t\t<\/button>\t\t\t\t\t\t\t\t\t\t\t<button class=\"nextarrow transformation-stories-next\">\n\t\t\t\t\t\t\t\t\t\t\t<svg width=\"10\" height=\"14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t\t\t\t\t\t<path d=\"M1.34185 12.5242L1.34183 12.5242C0.552723 11.7188 0.552723 10.4099 1.34183 9.60455L3.45827 7.44446C3.83492 7.06005 3.83491 6.43995 3.45827 6.05554L1.37591 3.93023C0.586175 3.12421 0.551672 1.8157 1.31202 1.00696C1.70922 0.584481 2.23562 0.375 2.76148 0.375C3.27434 0.375 3.78761 0.574296 4.18103 0.975831C4.18103 0.975832 4.18103 0.975833 4.18103 0.975834L8.40816 5.29024L8.40817 5.29024C9.19728 6.09562 9.19728 7.40448 8.40817 8.20986L4.18105 12.5242C3.396 13.3253 2.12666 13.3253 1.34185 12.5242Z\" fill=\"black\" stroke=\"#26235D\" stroke-width=\"0.75\" \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t\t\t\tNext\n\t\t\t\t\t\t\t\t\t\t<\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"casestudy-slider__slide-main slick-init-loader\" \n\t\t\t\t\t\t\tdata-slide-autoplay=\"true\"\n\t\t\t\t\t\t\tdata-slide-arrows=\"true\"\n\t\t\t\t\t\t\tdata-slide-dots=\"true\"\n\t\t\t\t\t\t\tdata-slide-desktop=\"3\"\n\t\t\t\t\t\t\tdata-slide-tablet=\"2\"\n\t\t\t\t\t\t\tdata-slide-mobile=\"1\"\n\t\t\t\t\t\t\tstyle=\"background-color: #FFFFFF\"\n\t\t\t\t\t\t\trole=\"list\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"casestudy-slider__slide\" role=\"listitem\" aria-label=\"Transforming Customer Experience for a Global Remittance Service With Sutherland&#8217;s Insight and Design Labs\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t<div class=\"casestudy-slider__content\"  data-url=\"https:\/\/www.sutherlandglobal.com\/ar\/insights\/case-study\/transforming-customer-experience-for-global-remittance-service\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1240\" height=\"779\" src=\"https:\/\/www.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/25\/copy-of-2000x857-thumbnail-1-e1701120403714.jpg?w=1240\" class=\"attachment-1032 size-1032\" alt=\"Transforming Customer Experience for a Global Remittance Service With Sutherland&#8217;s...\" title=\"Transforming Customer Experience for a Global Remittance Service With Sutherland&#8217;s...\" srcset=\"https:\/\/www.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/25\/copy-of-2000x857-thumbnail-1-e1701120403714.jpg 1363w, https:\/\/www.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/25\/copy-of-2000x857-thumbnail-1-e1701120403714.jpg?resize=300,188 300w, https:\/\/www.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/25\/copy-of-2000x857-thumbnail-1-e1701120403714.jpg?resize=768,482 768w, https:\/\/www.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/25\/copy-of-2000x857-thumbnail-1-e1701120403714.jpg?resize=1024,643 1024w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/>\t\t\t\t\t\t\t\t\t\t\t<div class=\"casestudy-slider__overlay\" style=\"background-color: rgba(0, 0, 0, 0.5)\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.sutherlandglobal.com\/ar\/insights\/case-study\/transforming-customer-experience-for-global-remittance-service\" class=\"case-study-item-link\"><span class=\"screen-reader-text\">Transforming Customer Experience for a Global Remittance Service With Sutherland&#8217;s Insight and Design Labs<\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"casestudy-slider__content-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"drawer-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u0644\u0629\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"casestudy-slider__details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.sutherlandglobal.com\/ar\/insights\/case-study\/transforming-customer-experience-for-global-remittance-service\" class=\"case-study-block-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tTransforming Customer Experience for a Global Remittance Service With Sutherland&#8217;s Insight and Design Labs \n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btn-main btn-white-arrow\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.sutherlandglobal.com\/ar\/insights\/case-study\/transforming-customer-experience-for-global-remittance-service\" aria-label=\"Transforming Customer Experience for a Global Remittance Service With Sutherland&#8217;s...\">Read More<span class=\"screen-reader-text\">Read More &#8211; Transforming Customer Experience for a Global Remittance Service With Sutherland&#8217;s Insight and Design Labs<\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\n\n<div class=\"wp-block-sutherland-accordion accordion-sections accordion-layout-1\"><div class=\"accordion-head-sections\" style=\"background-image:linear-gradient(140deg, rgb(29, 29, 71) 0%, rgb(33, 33, 82) 63%, rgb(172, 21, 76) 100%)\"><h2 style=\"color:#ffffff\">Our Solutions<\/h2><p style=\"color:#ffffff\">Delivering simple, frictionless and personalized experiences and processes with automation and AI-powered solutions.<\/p><\/div><div class=\"accordion-inners\">\n<div class=\"wp-block-sutherland-accordion-inner accordion-inner-sections\"><p class=\"accordion-header\">Insight and Design Labs<\/p><div class=\"accordion-content\">\n<p>The key to a successful digital transformation strategy is tying it to customer outcomes. Sutherland Insight and Design Labs specialize in using proprietary methods, design thinking, and human and data insights to create insight-driven customer journeys that help design next-gen experiences and processes for enterprises.<\/p>\n\n\n\n<div class=\"wp-block-sutherland-only-button sutherland-button\" id=\"button-e94294cc-0c21-416a-bd28-86c9fb11253a\" style=\"text-align:left\"><a href=\"https:\/\/www.sutherlandglobal.com\/services\/digital-consulting\/insight-and-design\" class=\"btn-main btn-arrow\" target=\"_self\" rel=\"noopener\">Learn More<\/a><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-sutherland-accordion-inner accordion-inner-sections\"><p class=\"accordion-header\">Experience-Led Transformation Toolkit<\/p><div class=\"accordion-content\">\n<p>We partner with you to create and implement an experience-led and digital transformation roadmap. We leverage insights from the voice of your customers, employees, partners, and competitors to design your transformation journey and services plan and build your business and technology roadmap and business case.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-sutherland-accordion-inner accordion-inner-sections\"><p class=\"accordion-header\">Service Design and Process Transformation<\/p><div class=\"accordion-content\">\n<p>We help you improve operational effectiveness and optimize costs with an end-to-end process transformation. Our services span:<\/p>\n\n\n\n<div id=\"list-26f9fea4-8f6c-4e79-90f5-6a8d525c3d7f\" class=\"wp-block-sutherland-list-block list\"><h5><\/h5><ul class=\"listul\"><li><span class=\"list--item\">Journey mapping<\/span><\/li><li><span class=\"list--item\">Process re-design and simplification<\/span><\/li><li><span class=\"list--item\">Technology, data, and platform solutions<\/span><\/li><li><span class=\"list--item\">Advanced analytics and AI enablement<\/span><\/li><\/ul><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-sutherland-accordion-inner accordion-inner-sections\"><p class=\"accordion-header\">Growth and Customer Success Solutions<\/p><div class=\"accordion-content\">\n<p>We partner with you to develop personalization strategies and capabilities across sales and service to:<\/p>\n\n\n\n<div id=\"list-79a2a907-a952-4ffc-97e2-1d7464ab9649\" class=\"wp-block-sutherland-list-block list\"><h5><\/h5><ul class=\"listul\"><li><span class=\"list--item\">Drive increased loyalty and growth with the existing customer base<\/span><\/li><li><span class=\"list--item\">Mitigate churn while increasing retention and maximizing customer lifetime value<\/span><\/li><li><span class=\"list--item\">Improve lead quality and customer acquisition<\/span><\/li><\/ul><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-sutherland-accordion-inner accordion-inner-sections\"><p class=\"accordion-header\">Cost-Optimization Solutions<\/p><div class=\"accordion-content\">\n<p>We help drive operational efficiencies across major functions and processes in your business, reducing costs across front-, middle-, and back-office functions. We leverage solutions including:<\/p>\n\n\n\n<div id=\"list-7fe8c6da-43e9-431b-8adf-add4c7d25c1f\" class=\"wp-block-sutherland-list-block list\"><h5><\/h5><ul class=\"listul\"><li><span class=\"list--item\">Digital operations<\/span><\/li><li><span class=\"list--item\">Business Process as a Service<\/span><\/li><li><span class=\"list--item\">Workforce optimization<\/span><\/li><\/ul><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-sutherland-accordion-inner accordion-inner-sections\"><p class=\"accordion-header\">Social Media Strategy, Social Care, and Communities<\/p><div class=\"accordion-content\">\n<p>We help enhance brand visibility and engagement across your digital platforms to increase customer loyalty. Our services help:<\/p>\n\n\n\n<div id=\"list-9d0f0b82-ec12-48be-846b-07439485900f\" class=\"wp-block-sutherland-list-block list\"><h5><\/h5><ul class=\"listul\"><li><span class=\"list--item\">Deliver customer support at scale through social and messaging channels<\/span><\/li><li><span class=\"list--item\">Foster online communities to promote self-service<\/span><\/li><li><span class=\"list--item\">Convert negative online reviews to positive scores and experiences<\/span><\/li><li><span class=\"list--item\">Capture experience insight across social channels, including competitive analysis and real-time monitoring of emerging issues<\/span><\/li><\/ul><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-sutherland-column-image-text\"><div class=\"our-differentiators-colums\" style=\"background:linear-gradient(0deg,rgb(239,237,238) 0%,rgba(245,248,251,0.35) 26%,rgba(250,252,253,0.35) 50%,rgba(255,255,255,0.35) 74%,rgba(245,211,39,0) 100%)\"><div class=\"our-differentiators-colum left\" style=\"background:linear-gradient(121deg, rgba(224, 141, 57, 0.36) 0%, rgba(255, 255, 255, 0.36) 31%, rgba(255, 255, 255, 0.36) 64%, rgba(224, 141, 57, 0.36) 100%)\"><h2 style=\"color:#2C3546;text-align:left\">Unlocking Digital Performance<\/h2><div class=\"our-differentiators-img\"><\/div><\/div><div class=\"our-differentiators-colum right\" style=\"text-align:left\"><div class=\"inner-mid-col-text-section\"><div class=\"accordian-text-section\"><div class=\"accordian-text-title\"><p class=\"title\" style=\"color:#2C3546\">Accelerate Value Delivery<\/p><\/div><div class=\"accordian-text-descriptions\"><p class=\"description\" style=\"color:#2C3546\">Ensure focus on value outcomes at every stage of the transformation roadmap and deliver measurable business outcomes.<\/p><\/div><\/div><div class=\"accordian-text-section\"><div class=\"accordian-text-title\"><p class=\"title\" style=\"color:#2C3546\">Customer and Employee Delight<\/p><\/div><div class=\"accordian-text-descriptions\"><p class=\"description\" style=\"color:#2C3546\">Drive simple and frictionless experiences and processes, based on customer and employee insights.<\/p><\/div><\/div><div class=\"accordian-text-section\"><div class=\"accordian-text-title\"><p class=\"title\" style=\"color:#2C3546\">Stakeholder Alignment<\/p><\/div><div class=\"accordian-text-descriptions\"><p class=\"description\" style=\"color:#2C3546\">Mitigate one of the key risks in a transformation landscape \u2013 aligning stakeholders to common goals, priorities, and roadmap.<\/p><\/div><\/div><div class=\"accordian-text-section\"><div class=\"accordian-text-title\"><p class=\"title\" style=\"color:#2C3546\">Design for the Future<\/p><\/div><div class=\"accordian-text-descriptions\"><p class=\"description\" style=\"color:#2C3546\">Deploy solutions powered by data analytics, AI, and other market-leading technologies aligned to customer and employee needs, behaviors, and future experiences.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-sutherland-three-column-text three-column-text-main three-column-text-layout-column-4-view\" style=\"background-image:linear-gradient(140deg, #26235d, #26235d, #b82659)\"><div class=\"three-column-text-main__title-section\" style=\"text-align:left\"><h2 style=\"color:#FFFFFF\">We have successfully designed and executed comprehensive experience-led transformations. Here are some success stories:<\/h2><\/div><div class=\"three-column-text-main__box-section\"><div class=\"three-column-text-main__inner-box\"><div class=\"three-column-text-main__boxes\"><div class=\"three-column-text-main__box\"><div class=\"three-column-text-main__box-inner\"><div class=\"three-column-text-main__box-content\"><h3 style=\"color:#FFFFFF\"><\/h3><p style=\"color:#FFFFFF\">Produced comprehensive research insights on the <strong>needs and behaviors of different personas <\/strong>(including Gen Z)<\/p><\/div><\/div><\/div><div class=\"three-column-text-main__box\"><div class=\"three-column-text-main__box-inner\"><div class=\"three-column-text-main__box-content\"><h3 style=\"color:#FFFFFF\"><\/h3><p style=\"color:#FFFFFF\">Defined an overarching <strong>digital strategy<\/strong>, focused on reimagined digital and human experiences<\/p><\/div><\/div><\/div><div class=\"three-column-text-main__box\"><div class=\"three-column-text-main__box-inner\"><div class=\"three-column-text-main__box-content\"><h3 style=\"color:#FFFFFF\"><\/h3><p style=\"color:#FFFFFF\">Conducted <strong>collaborative design sessions <\/strong>to conceptualize and refine the reimagined experiences<\/p><\/div><\/div><\/div><div class=\"three-column-text-main__box\"><div class=\"three-column-text-main__box-inner\"><div class=\"three-column-text-main__box-content\"><h3 style=\"color:#FFFFFF\"><\/h3><p style=\"color:#FFFFFF\">Created <strong>prototypes<\/strong> and tested with customers and employees<\/p><\/div><\/div><\/div><div class=\"three-column-text-main__box\"><div class=\"three-column-text-main__box-inner\"><div class=\"three-column-text-main__box-content\"><h3 style=\"color:#FFFFFF\"><\/h3><p style=\"color:#FFFFFF\">Generated critical <strong>customer insights<\/strong>, drawing upon voice of customer, voice of employees, mystery shopping, immersive field research, and leading practices from within and outside the industry<\/p><\/div><\/div><\/div><div class=\"three-column-text-main__box\"><div class=\"three-column-text-main__box-inner\"><div class=\"three-column-text-main__box-content\"><h3 style=\"color:#FFFFFF\"><\/h3><p style=\"color:#FFFFFF\">Led and collaborated in the <strong>development and launch <\/strong>of the final customer solution, resulting in a seamless and enhanced customer experience<\/p><\/div><\/div><\/div><div class=\"three-column-text-main__box\"><div class=\"three-column-text-main__box-inner\"><div class=\"three-column-text-main__box-content\"><h3 style=\"color:#FFFFFF\"><\/h3><p style=\"color:#FFFFFF\">Developed the <strong>technology, data and integration architecture<\/strong>, including design decisions with client IT<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\t\t\t<div class=\"wp-block-sutherland-testimonial-block wp-block-sutherland-testimonials-block testimonials-block testimonials-layout1\" id=\"whatwedos-bcecd7aa-b899-486c-9cc7-46723183ead2\" style=\"background-color :#fff;background-image :linear-gradient(0deg, #EDEFEE 0%, #FFFFFF 100%)\">\n\t\t\t\t<style>\n\t\t\t\t\t#whatwedos-bcecd7aa-b899-486c-9cc7-46723183ead2.testimonials-block .testimonials-block__inner .testimonials-block__title-section button.slick-arrow{border-color:#26235d !important;background-color:rgba(228, 227, 245, 0.2) !important;}#whatwedos-bcecd7aa-b899-486c-9cc7-46723183ead2.testimonials-block .testimonials-block__inner .testimonials-block__title-section .slick-arrow svg path{fill:#26235d !important;stroke:#26235d !important;}\t\t\t\t<\/style>\n\t\t\t\t<div class=\"testimonials-block__inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"testimonials-block__slide-main slick-init-loader\" \n\t\t\t\t\t\tdata-slide-autoplay=\"false\"\n\t\t\t\t\t\tdata-slide-arrows=\"false\"\n\t\t\t\t\t\tdata-slide-dots=\"false\"\n\t\t\t\t\t\tdata-slide-desktop=\"3\"\n\t\t\t\t\t\tdata-slide-tablet=\"2\"\n\t\t\t\t\t\tdata-slide-mobile=\"1\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonials-block__slide\" data-align=\"left\" style=\"background-color:#fff;background-image:linear-gradient(0deg, #FFFFFF 0%, #FFFFFF 100%);color:#272F3D;text-align:left;\">\n\t\t\t\t\t\t\t<div class=\"testimonials-block__content\">\n\t\t\t\t\t\t\t\t<div class=\"testimonials-block__content-inner\" style=\"justify-content:flex-start;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonials-block__details\">\n\t\t\t\t\t\t\t\t\t\t\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"325\" height=\"200\" src=\"https:\/\/sites.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/20\/EXP_digital-marketplace.jpg\" alt=\"Supporting Exponential Growth for Leading Digital Marketplace\" class=\"wp-image-27179\" srcset=\"https:\/\/www.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/25\/EXP_digital-marketplace.jpg 325w, https:\/\/www.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/25\/EXP_digital-marketplace.jpg?resize=300,185 300w\" sizes=\"auto, (max-width: 325px) 100vw, 325px\" \/><\/figure>\n\n\n\n<p><strong>Supporting Exponential Growth for Leading Digital Marketplace<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reinventing care; defining and enabling next-gen experiences<\/li>\n\n\n\n<li><strong>#1 ranked partner in all participating <\/strong>markets<\/li>\n\n\n\n<li>40% improvement in productivity<\/li>\n\n\n\n<li>42% reduction in cost per contact<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonials-block__slide\" data-align=\"left\" style=\"background-color:#fff;background-image:linear-gradient(0deg, #FFFFFF 0%, #FFFFFF 100%);color:#272F3D;text-align:left;\">\n\t\t\t\t\t\t\t<div class=\"testimonials-block__content\">\n\t\t\t\t\t\t\t\t<div class=\"testimonials-block__content-inner\" style=\"justify-content:flex-start;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonials-block__details\">\n\t\t\t\t\t\t\t\t\t\t\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"325\" height=\"200\" src=\"https:\/\/sites.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/20\/EXP-Next-Gen-Sports.jpg\" alt=\"Designing Next-Gen Sports Fan Experiences\" class=\"wp-image-27180\" srcset=\"https:\/\/www.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/25\/EXP-Next-Gen-Sports.jpg 325w, https:\/\/www.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/25\/EXP-Next-Gen-Sports.jpg?resize=300,185 300w\" sizes=\"auto, (max-width: 325px) 100vw, 325px\" \/><\/figure>\n\n\n\n<p><strong>Designing Next-Gen Sports Fan Experiences<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reimagining experiences, operations, and digital technology for a major sports team and their next-gen venue<\/li>\n\n\n\n<li>Initial design and simulations created for the end-to-end journey, including booking, parking, entry, wayfinding, food and beverage, and entertainment, leveraging digital technologies and data to drive frictionless experiences<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonials-block__slide\" data-align=\"left\" style=\"background-color:#fff;background-image:linear-gradient(0deg, #FFFFFF 0%, #FFFFFF 100%);color:#272F3D;text-align:left;\">\n\t\t\t\t\t\t\t<div class=\"testimonials-block__content\">\n\t\t\t\t\t\t\t\t<div class=\"testimonials-block__content-inner\" style=\"justify-content:flex-start;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonials-block__details\">\n\t\t\t\t\t\t\t\t\t\t\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"325\" height=\"200\" src=\"https:\/\/sites.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/20\/EXP_Logistics.jpg?w=325\" alt=\"Experience Transformation for Global Logistics Leader\" class=\"wp-image-27181\" srcset=\"https:\/\/www.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/25\/EXP_Logistics.jpg 325w, https:\/\/www.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/25\/EXP_Logistics.jpg?resize=300,185 300w\" sizes=\"auto, (max-width: 325px) 100vw, 325px\" \/><\/figure>\n\n\n\n<p><strong>Experience Transformation for Global Logistics Leader<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Transforming the global experience model for care, support, and back-end processes<\/li>\n\n\n\n<li>Proactive design and simulation of future app experience<\/li>\n\n\n\n<li>40% productivity savings through analytics and intelligent automation<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\n\t\t\t\t<div id=\"insight_slider-1\" class=\"wp-block-sutherland-insights-block overlap-prev-block insights-block-layout-3\" style=\"background-color:#FFFFFF;\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"insights-block-type-3\">\n\t\t\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t#insight_slider-1 .insight-slider__inner .insights__title-section .insights-block__arrows button{border-color:#26235d !important;background-color:rgba(228, 227, 245, 0.2) !important;}#insight_slider-1 .insight-slider__inner .insights__title-section .insights-block__arrows svg path{fill:#26235d !important;stroke:#26235d !important;}\t\t\t\t\t\t\t\t<\/style>\n\t\t\t\t\t\t\t\t<div class=\"insight-slider__inner\">\n\t\t\t\t\t\t\t\t\t<div class=\"insights__title-section\" style=\"background-color:#FFFFFF;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 style=\"color:#2C3546 !important;\">Insights<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"insights-block__arrows-insights-slider\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"insights-block__arrows\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button class=\"prevarrow\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg width=\"10\" height=\"14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<path d=\"M8.28315 12.5242L8.28317 12.5242C9.07228 11.7188 9.07228 10.4099 8.28317 9.60455L6.16673 7.44446C5.79008 7.06005 5.79009 6.43995 6.16673 6.05554L8.24909 3.93023C9.03883 3.12421 9.07333 1.8157 8.31298 1.00696C7.91578 0.584481 7.38938 0.375 6.86352 0.375C6.35066 0.375 5.83739 0.574296 5.44397 0.975831C5.44397 0.975832 5.44397 0.975833 5.44397 0.975834L1.21684 5.29024L1.21683 5.29024C0.427722 6.09562 0.427722 7.40448 1.21683 8.20986L5.44395 12.5242C6.229 13.3253 7.49834 13.3253 8.28315 12.5242Z\" fill=\"black\" stroke=\"#26235D\" stroke-width=\"0.75\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPrevious\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button class=\"nextarrow\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg width=\"10\" height=\"14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<path d=\"M1.34185 12.5242L1.34183 12.5242C0.552723 11.7188 0.552723 10.4099 1.34183 9.60455L3.45827 7.44446C3.83492 7.06005 3.83491 6.43995 3.45827 6.05554L1.37591 3.93023C0.586175 3.12421 0.551672 1.8157 1.31202 1.00696C1.70922 0.584481 2.23562 0.375 2.76148 0.375C3.27434 0.375 3.78761 0.574296 4.18103 0.975831C4.18103 0.975832 4.18103 0.975833 4.18103 0.975834L8.40816 5.29024L8.40817 5.29024C9.19728 6.09562 9.19728 7.40448 8.40817 8.20986L4.18105 12.5242C3.396 13.3253 2.12666 13.3253 1.34185 12.5242Z\" fill=\"black\" stroke=\"#26235D\" stroke-width=\"0.75\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tNext\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"insights-block-row-3 insight-slider__slide-main slick-init-loader\" data-slide-autoplay=\"true\" data-slide-arrows=\"true\" data-slide-dots=\"true\" style=\"background-color:#FFFFFF;\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"insight-slider__slide\">\n\t\t\t\t<div class=\"insight-slider__content\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"231\" src=\"https:\/\/www.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/25\/cx-infographic-banner-3200x1371.jpg?w=540\" class=\"attachment-540x size-540x\" alt=\"5 Ways Brands Can Be More Human in a Virtual World\" title=\"5 Ways Brands Can Be More Human in a Virtual World\" srcset=\"https:\/\/www.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/25\/cx-infographic-banner-3200x1371.jpg 3200w, https:\/\/www.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/25\/cx-infographic-banner-3200x1371.jpg?resize=300,129 300w, https:\/\/www.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/25\/cx-infographic-banner-3200x1371.jpg?resize=768,329 768w, https:\/\/www.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/25\/cx-infographic-banner-3200x1371.jpg?resize=1024,439 1024w, https:\/\/www.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/25\/cx-infographic-banner-3200x1371.jpg?resize=1536,658 1536w, https:\/\/www.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/25\/cx-infographic-banner-3200x1371.jpg?resize=2048,877 2048w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/>\t\t\t\t\t<div class=\"insight-slider__overlay\" style=\"background-color: rgba(0, 0, 0, 0.4)\"><\/div>\n\t\t\t\t\t<a  tabindex=\"-1\" href=\"https:\/\/www.sutherlandglobal.com\/ar\/insights\/infographic\/5-ways-brands-can-be-more-human-in-a-virtual-world\" class=\"insight-item-link\"><span class=\"screen-reader-text\">5 Ways Brands Can Be More Human in a Virtual World<\/span><\/a>\n\t\t\t\t\t<div class=\"insight-slider__content-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"drawer-text\" style=\"color:#FFFFFF;\">\u0627\u0644\u0631\u0633\u0645 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u064a<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"insight-slider__details\">\n\t\t\t\t\t\t\t<a  tabindex=\"-1\" href=\"https:\/\/www.sutherlandglobal.com\/ar\/insights\/infographic\/5-ways-brands-can-be-more-human-in-a-virtual-world\" class=\"insight-block-title\" style=\"color:#FFFFFF;\">\n\t\t\t\t\t\t\t\t5 Ways Brands Can Be More Human in a Virtual World \n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btn-main btn-white-arrow\">\n\t\t\t\t\t\t\t\t<a  tabindex=\"-1\" href=\"https:\/\/www.sutherlandglobal.com\/ar\/insights\/infographic\/5-ways-brands-can-be-more-human-in-a-virtual-world\" aria-label=\"5 Ways Brands Can Be More Human in a Virtual World\">Read More<span class=\"screen-reader-text\">Read More &#8211; 5 Ways Brands Can Be More Human in a Virtual World<\/span><\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"insight-slider__slide\">\n\t\t\t\t<div class=\"insight-slider__content\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"309\" src=\"https:\/\/www.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/25\/SL_International-Playtesting_Hero-1400-x-800.jpeg?w=540\" class=\"attachment-540x size-540x\" alt=\"Guidelines for International Games Testing\" title=\"Guidelines for International Games Testing\" srcset=\"https:\/\/www.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/25\/SL_International-Playtesting_Hero-1400-x-800.jpeg 1400w, https:\/\/www.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/25\/SL_International-Playtesting_Hero-1400-x-800.jpeg?resize=300,171 300w, https:\/\/www.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/25\/SL_International-Playtesting_Hero-1400-x-800.jpeg?resize=768,439 768w, https:\/\/www.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/25\/SL_International-Playtesting_Hero-1400-x-800.jpeg?resize=1024,585 1024w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/>\t\t\t\t\t<div class=\"insight-slider__overlay\" style=\"background-color: rgba(0, 0, 0, 0.4)\"><\/div>\n\t\t\t\t\t<a  tabindex=\"-1\" href=\"https:\/\/www.sutherlandglobal.com\/ar\/insights\/blog\/guidelines-for-international-games-testing\" class=\"insight-item-link\"><span class=\"screen-reader-text\">Guidelines for International Games Testing<\/span><\/a>\n\t\t\t\t\t<div class=\"insight-slider__content-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"drawer-text\" style=\"color:#FFFFFF;\">\u0645\u062f\u0648\u0646\u0629<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"insight-slider__details\">\n\t\t\t\t\t\t\t<a  tabindex=\"-1\" href=\"https:\/\/www.sutherlandglobal.com\/ar\/insights\/blog\/guidelines-for-international-games-testing\" class=\"insight-block-title\" style=\"color:#FFFFFF;\">\n\t\t\t\t\t\t\t\tGuidelines for International Games Testing \n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btn-main btn-white-arrow\">\n\t\t\t\t\t\t\t\t<a  tabindex=\"-1\" href=\"https:\/\/www.sutherlandglobal.com\/ar\/insights\/blog\/guidelines-for-international-games-testing\" aria-label=\"Guidelines for International Games Testing\">Read More<span class=\"screen-reader-text\">Read More &#8211; Guidelines for International Games Testing<\/span><\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div> \n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"insight-slider__slide\">\n\t\t\t\t<div class=\"insight-slider__content\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"312\" src=\"https:\/\/www.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/25\/Mental-Models_Sutherland-Labs_Hero-Image.jpg?w=540\" class=\"attachment-540x size-540x\" alt=\"What\u2019s your mental model of a mental model?\" title=\"What\u2019s your mental model of a mental model?\" srcset=\"https:\/\/www.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/25\/Mental-Models_Sutherland-Labs_Hero-Image.jpg 1400w, https:\/\/www.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/25\/Mental-Models_Sutherland-Labs_Hero-Image.jpg?resize=300,173 300w, https:\/\/www.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/25\/Mental-Models_Sutherland-Labs_Hero-Image.jpg?resize=768,443 768w, https:\/\/www.sutherlandglobal.com\/ar\/wp-content\/uploads\/sites\/25\/Mental-Models_Sutherland-Labs_Hero-Image.jpg?resize=1024,591 1024w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" 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