{"id":9000,"date":"2021-08-31T00:00:00","date_gmt":"2021-08-31T00:00:00","guid":{"rendered":"https:\/\/www.sutherlandglobal.com\/insights\/uncategorized\/how-cpgs-can-rise-to-the-direct-to-consumer-challenge"},"modified":"2024-09-15T22:59:54","modified_gmt":"2024-09-16T06:59:54","slug":"how-cpgs-can-rise-to-the-direct-to-consumer-challenge","status":"publish","type":"post","link":"https:\/\/www.sutherlandglobal.com\/ar\/insights\/blog\/how-cpgs-can-rise-to-the-direct-to-consumer-challenge","title":{"rendered":"How CPGs Can Rise To The Direct-To-Consumer Challenge"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>In 2020, more than one-third of consumer-packaged goods brands (CPGs) started to develop direct to consumer (D2C) channels. This is a major shift for an industry that traditionally relied on retailers to distribute their products and to provide customer intelligence. 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