{"id":35248,"date":"2024-03-17T08:14:00","date_gmt":"2024-03-17T08:14:00","guid":{"rendered":"https:\/\/www.sutherlandglobal.com\/?p=35248"},"modified":"2024-06-11T08:55:24","modified_gmt":"2024-06-11T08:55:24","slug":"5-key-metrics-to-measure-video-success","status":"publish","type":"post","link":"https:\/\/www.sutherlandglobal.com\/de\/insights\/blog\/5-key-metrics-to-measure-video-success","title":{"rendered":"5 Key Metrics To Measure Video Success"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Video has become an essential tool to engage and connect with audiences across the customer lifecycle \u2013 not just to raise awareness but also to drive marketing, sales, and customer experience goals. But it\u2019s not enough to simply create and deploy video content \u2013 capturing metrics that measure impact on business objectives is crucial. In …<\/p>\n","protected":false},"author":20,"featured_media":35251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_trash_the_other_posts":false,"editor_notices":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tax_service":[17],"tax_industry":[],"class_list":{"0":"post-35248","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog","8":"tax_service-insight-design","9":"insight-type-blog","10":"insight-service-insight-design"},"yoast_head":"\n5 Key Metrics To Measure Video Success - Sutherland<\/title>\n<meta name=\"description\" content=\"Video has become an essential tool to engage and connect with audiences across the customer lifecycle \u2013 not just to raise awareness but also to drive marketing, sales, and customer experience goals.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Key Metrics To Measure Video Success\" \/>\n<meta property=\"og:description\" content=\"Video has become an essential tool to engage and connect with audiences across the customer lifecycle \u2013 not just to raise awareness but also to drive marketing, sales, and customer experience goals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sutherlandglobal.com\/de\/insights\/blog\/5-key-metrics-to-measure-video-success\" \/>\n<meta property=\"og:site_name\" content=\"Sutherland - German (DE)\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sutherland-Global-388462191504598\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-17T08:14:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-11T08:55:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sutherlandglobal.com\/de\/wp-content\/uploads\/sites\/26\/hero-image-2-01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2561\" \/>\n\t<meta property=\"og:image:height\" content=\"1442\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"5 Key Metrics To Measure Video Success\" \/>\n<meta name=\"twitter:description\" content=\"Video has become an essential tool to engage and connect with audiences across the customer lifecycle \u2013 not just to raise awareness but also to drive marketing, sales, and customer experience goals.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.sutherlandglobal.com\/de\/wp-content\/uploads\/sites\/26\/hero-image-2-01.png\" \/>\n<meta name=\"twitter:creator\" content=\"@SutherlandCorp\" \/>\n<meta name=\"twitter:site\" content=\"@SutherlandCorp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sutherlandglobal.com\/de\/insights\/blog\/5-key-metrics-to-measure-video-success#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sutherlandglobal.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Key Metrics To Measure Video Success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sutherlandglobal.com\/de\/#website\",\"url\":\"https:\/\/www.sutherlandglobal.com\/de\/\",\"name\":\"Sutherland\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.sutherlandglobal.com\/de\/#organization\"},\"alternateName\":\"Sutherland Global Services\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sutherlandglobal.com\/de\/search?query={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 Key Metrics To Measure Video Success - Sutherland","description":"Video has become an essential tool to engage and connect with audiences across the customer lifecycle \u2013 not just to raise awareness but also to drive marketing, sales, and customer experience goals.","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"5 Key Metrics To Measure Video Success","og_description":"Video has become an essential tool to engage and connect with audiences across the customer lifecycle \u2013 not just to raise awareness but also to drive marketing, sales, and customer experience goals.","og_url":"https:\/\/www.sutherlandglobal.com\/de\/insights\/blog\/5-key-metrics-to-measure-video-success","og_site_name":"Sutherland - German (DE)","article_publisher":"https:\/\/www.facebook.com\/Sutherland-Global-388462191504598\/","article_published_time":"2024-03-17T08:14:00+00:00","article_modified_time":"2024-06-11T08:55:24+00:00","og_image":[{"width":2561,"height":1442,"url":"https:\/\/www.sutherlandglobal.com\/de\/wp-content\/uploads\/sites\/26\/hero-image-2-01.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_title":"5 Key Metrics To Measure Video Success","twitter_description":"Video has become an essential tool to engage and connect with audiences across the customer lifecycle \u2013 not just to raise awareness but also to drive marketing, sales, and customer experience goals.","twitter_image":"https:\/\/www.sutherlandglobal.com\/de\/wp-content\/uploads\/sites\/26\/hero-image-2-01.png","twitter_creator":"@SutherlandCorp","twitter_site":"@SutherlandCorp","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/www.sutherlandglobal.com\/de\/insights\/blog\/5-key-metrics-to-measure-video-success#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sutherlandglobal.com\/de\/"},{"@type":"ListItem","position":2,"name":"5 Key Metrics To Measure Video Success"}]},{"@type":"WebSite","@id":"https:\/\/www.sutherlandglobal.com\/de\/#website","url":"https:\/\/www.sutherlandglobal.com\/de\/","name":"Sutherland","description":"","publisher":{"@id":"https:\/\/www.sutherlandglobal.com\/de\/#organization"},"alternateName":"Sutherland Global Services","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sutherlandglobal.com\/de\/search?query={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"acf":[],"jetpack_featured_media_url":"https:\/\/www.sutherlandglobal.com\/de\/wp-content\/uploads\/sites\/26\/hero-image-2-01.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.sutherlandglobal.com\/de\/wp-json\/wp\/v2\/posts\/35248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sutherlandglobal.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sutherlandglobal.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sutherlandglobal.com\/de\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sutherlandglobal.com\/de\/wp-json\/wp\/v2\/comments?post=35248"}],"version-history":[{"count":14,"href":"https:\/\/www.sutherlandglobal.com\/de\/wp-json\/wp\/v2\/posts\/35248\/revisions"}],"predecessor-version":[{"id":50678,"href":"https:\/\/www.sutherlandglobal.com\/de\/wp-json\/wp\/v2\/posts\/35248\/revisions\/50678"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sutherlandglobal.com\/de\/wp-json\/wp\/v2\/media\/35251"}],"wp:attachment":[{"href":"https:\/\/www.sutherlandglobal.com\/de\/wp-json\/wp\/v2\/media?parent=35248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sutherlandglobal.com\/de\/wp-json\/wp\/v2\/categories?post=35248"},{"taxonomy":"tax_service","embeddable":true,"href":"https:\/\/www.sutherlandglobal.com\/de\/wp-json\/wp\/v2\/tax_service?post=35248"},{"taxonomy":"tax_industry","embeddable":true,"href":"https:\/\/www.sutherlandglobal.com\/de\/wp-json\/wp\/v2\/tax_industry?post=35248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}