- Media & Communications
- Digital Transformation
The movie theater industry has been shrinking because of better home-viewing experiences and the reduction in time for movies to become available with online providers such as Netflix, HULU, Amazon etc. With all this competition, movie theaters are challenged to focus on the customer experience to maintain their market presence.
With a substantial number of movies to choose from each week, our client needed the ability to send personalized and relevant communications to each customer, suggesting the movie that would most appeal to them individually. Sending generic communications to their 10,000,000+ loyalty members was creating customer disappoint rather than encouraging folks to head to the movies.
To top it off, our client needed clear KPIs for measurement, and a plan to optimize their return on marketing investment (ROMI).