Users won’t engage in an environment that feels unsafe. And in metaverses, user trust will be even harder to win, given the expanding risk brought on by the levels of data and immersive touchpoints.
Trust and safety will be a critical key to unlocking metaverse success. Our new whitepaper outlines the importance of a human-first approach, whether it’s engaging with customers using innovative new tools, or providing next-level content moderation with a powerful combination of humans and AI.
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Sutherland Editorial