How CPGs Can Rise To The Direct-To-Consumer Challenge
In 2020, more than one-third of consumer-packaged goods brands (CPGs) started to develop direct to consumer (D2C) channels. This is a major shift for an industry that traditionally relied on retailers to distribute their products and to provide customer intelligence. This has forced many CPG firms to focus on learning more about their end consumers, what motivates them, and how they transact at the point of purchase.
Adapting to the New Retail Customer
Today's retail consumer is demonstrating different needs, preferences and purchase behaviors than they did just 18 months ago. But brands are responding—and fast. Learn some of the ways retail leaders are adapting their businesses to serve the post-pandemic customer. And explore how you might too.
How Are You Adapting to Today’s New Retail Customer?
The Covid-19 pandemic has triggered breaks in sometimes long-established consumption patterns. Customer behaviors have changed and changed again—often on the fly. Customer preferences have adjusted. Brand loyalties have been called into question.
It’s Time to Get to Know Your Customer. All Over again.
Pandemic or no pandemic, consumers want to be known, engaged, and rewarded. And brands are happy to oblige. Gaining a better understanding of your customer empowers personalization—helping them get more of the goods and services they desire, how and when they want them. The result? Businesses get better top and bottom lines and customer loyalty grows. It's a win-win proposition
5 Ways Brands Can Be More Human in a Virtual World
The customer journey is increasingly consolidated on digital channels. That means modern brands must learn to be more human in their customer interactions mediated through screen, keyboard, headset, or chatbot.
Being Human in a Virtual World
The Covid pandemic has brought great change to customer experience trends. Brand relationships that were once defined by visiting stores, attending public gatherings, or face-to-face conversations with salespeople are now—by necessity—being reimagined. Regardless of what happens with Covid, the need for brands to be more human in an increasingly virtual world is here to stay.
Privacy to Primacy: Transforming Remote Interactions into Winning Experiences
The last few years have represented an awakening around the many and complex issues related to data privacy.
Parks Associates: 26% of US broadband households report purchasing a consumer electronics device between February and May 2020
A new whitepaper from Parks Associates finds 26% of US broadband households reported purchasing a consumer electronics (CE) device between February and May 2020, at the outset of the COVID-19 pandemic in the US. The whitepaper “Supporting Today’s Connected Consumer,” developed in cooperation with Sutherland, a global Digital Transformation company, addresses the expanding opportunities for support providers to roll out new models of services, enhancing the customer experience and minimizing costs.
Sutherland to Present at Parks Associates CONNECTIONS™ Community Session on Supporting the Connected Consumer
Sutherland’s Bharat Chadda will address the need to redesign user experiences on IoT and connected devices
Sutherland Named a Leader in NelsonHall’s NEAT Evaluation for CX Services in Retail & CPG
Report reaffirms digital transformation frontrunner as a turnkey BPS provider, offering advanced services for retail and CPG customers