Modernizing systems, migrating to the cloud, and embedding analytics across the business are the foundations of any successful digital transformation journey. Yet many treat modernization as the finish line. The reality is different: digital transformation isn’t a destination, it’s a discipline. Without deliberate, ongoing application evolution, yesterday’s upgrades quickly become tomorrow’s bottlenecks.
This point of view (POV) outlines a strategic approach to continuous application evolution as a critical pillar of digitalizing core capabilities. It explains the importance of treating packaged and custom applications not as static systems, but as dynamic, evolving products that fuel enterprise agility, CX innovation, and AI scalability.
Inside, you’ll find a practical framework for turning your packaged and custom applications into integrated growth engines. This includes actionable steps that provide clarity on what holds enterprises back today, and how to embed agility and intelligence into your core capabilities.
- Understand why stalled post-modernization momentum undermines agility
- See how fragmented updates create CX gaps and erode customer trust
- Explore how velocity gaps emerge when packaged and custom apps evolve at different speeds
- Learn why composable, API-first systems are essential for AI scalability
- Discover four principles for embedding continuous evolution into enterprise DNA
