Turn P&C Sales and Service into a Revenue Engine: Human + AI Working Together.

Acquisition costs are rising. Licensed talent is scarce. Legacy contact centre models cannot scale profitably. Sutherland combines one of the industry’s largest licensed P&C talent pools with production-ready AI agents and outcome-aligned commercial models — delivering faster quotes, higher conversions, better retention, and lower cost to serve across the entire P&C policy lifecycle.

Talk to Our Experts

P&C carriers face mounting pressure from rising acquisition costs, scarce licensed talent, and inefficient legacy models. With 40–60% of customers still requiring human intervention, fragmented digital journeys are driving higher churn. To compete, leading firms are unifying sales and service into an AI-powered revenue engine.

Sutherland addresses these shifts by combining a vast pool of 1000+ licensed experts with agentic AI. This model optimizes the policy lifecycle, delivering faster quotes, higher conversion rates, and significant reductions in operating costs.

Who We Serve

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Personal Lines Carriers

Improve digital conversion while maintaining licensed expertise and conduct compliance. AI-powered acquisition funnels that convert without full human support. Retention intelligence that identifies lapse risk before it becomes a lost policy.

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Our Solution Unifies

Agentic AI

Domain-trained, context-aware AI that anticipates next best actions and augments licensed talent

Licensed Sales & Service Expertise

Trained for high-complexity P&C products

Omnichannel Engagement Systems

Web, chat, SMS, voice, app, social plus predictive lead orchestration

Outcome-aligned Execution

Commercial model tied to premium growth, retention, and CSAT

Meet Sutherland’s Sales & Service Agentic AI Workforce

We power the modern P&C buyer and service experience across:

✔ Omnichannel acquisition (web, mobile, social, SMS, email, agent-assisted)
✔ AI-powered self-service and digital quoting
✔ Real-time conversational AI (chat & voice)
✔ AI agent assist for licensed outbound sales
✔ Contextual cross-sell & upsell engines
✔ Service escalation with predictive routing
✔ Post-bind lifecycle engagement & retention programs

Sales & Distribution

Lead Qualification Agent
Customer Intent Prediction Agent
Upsell & Cross-sell Advisor Agent
aibot Quote Recommendation Agent
Renewal Recommendation Agent

Servicing

Policy Admin Agent
Policy Compliance Agent
aibot Channel Deflection Agent
aibot Third-Party Communication Agent
aibot Customer Service Agent

Case Studies

90%Reduced Processing Time
90%

Reduced Processing Time

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40%Errors down and 20% Effort
40%

Errors down and 20% Effort

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80%Faster Processing
80%

Faster Processing

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Our Technology & AI Foundation

Sutherland Insurance AI Hub

60+ domain-trained AI agents for acquisition, servicing, compliance, and analytics.

Sutherland Connect®

Unified omnichannel engagement with CRM & policy system integration

Sutherland CX360®

Real-time journey telemetry and experience optimization

SmartLeap® HelpTree

Explainable AI-driven knowledge delivery

Robility®

Hyperautomation for policy admin and back-office

What Our Clients Say

Working with Sutherland transformed our sales and service operation into a measurable growth engine. Conversion improved, costs dropped, and customer experience finally became consistent across channels

Our Technology Partners Powering AI at Scale

Transforming the insurance industry with innovative digital solutions.

Enhancing customer experience with service workflow automation solutions.

Streamlining insurance processes and enhancing underwriting capabilities.

Why Sutherland

AI-Orchestrated Performance

Licensed teams embedded with Agentic AI agents in every workflow to drive speed, precision, and compliance.

Licensed Expertise at Scale

3,000+ P&C experts and 1,000+ licensed agents managing over $50B in annual premium for global carriers.

Insurance-Native Platforms

A specialized tech stack, including CX360 and Robility, purpose-built to supercharge insurance workflows.

Right-Shored Delivery Excellence

Optimized mix of onshore licensed talent and offshore centers delivering a 30–50% structural cost advantage.

Outcome-Aligned Engagement

A true partnership model with fees linked directly to realized GWP, conversion lift, and CX performance.

Enterprise-Grade Scale

Proven reliability managing 30 million policies and 75 million insurance interactions every single year.

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Get in Touch

Get in Touch

Thanks for reaching out!

We look forward to talking soon.