Five Promotional Pivots To Help CPGs Stay Nimble In Fluid Times
Today's CPGs must rethink core promotional strategies. From loyalty programs to coupons, digital solutions lead the way to greater consumer engagement.
How Direct-To-Consumer Engagement Helps CPGs Boost CSAT & Reduce Costs
D2C can improve CPGs' CSAT and costs. CPGs can convert widely disparate sets of consumer data into actionable intelligence that leads to profitable consumer engagement.
Scaling Customer Experience for an Automotive Leader
Read our case study about how Sutherland used AI and Analytics to put a global conglomerate's automotive retail entity on the road to success.
How CPGs Can Rise To The Direct-To-Consumer Challenge
In 2020, more than one-third of consumer-packaged goods brands (CPGs) started to develop direct to consumer (D2C) channels. This is a major shift for an industry that traditionally relied on retailers to distribute their products and to provide customer intelligence. This has forced many CPG firms to focus on learning more about their end consumers, what motivates them, and how they transact at the point of purchase.
Delivering Exceptional Guest Experience In Volatile Times
These days, dealing with uncertainty is the new definition of business as usual. What hasn't changed is the hospitality industry's laser focus on driving occupancy, RevPAR, loyalty/retention and competitively differentiated guest experiences.
Rethinking The Hotel Experience: Top 5 Ways To Greet Your Future Guest
Hotel occupancy is on the rise in many places, thanks to pent-up demand for leisure travel. While this is good news for hotels that have enough staff, overall revenue remains down for much of the hotel industry. That's because conventions and mid-week business bookings haven't rebounded to anywhere near pre-Covid levels in most markets. And there's no telling whether they ever will, now that video meetings are the norm.
Speed to Value AI – Accelerated Insurance Claims
Adoption of artificial intelligence (AI) for insurance claims processing surged this past year, helping carriers keep pace with volume increases in the past 18 months — all without driving up operational costs.
Top 5 ways Customer-focused Airlines Can Stay Aloft
No one likes to wing it when the stakes are high. Airlines had little choice when the pandemic hit, scrambling to accommodate millions of grounded customers while also rapidly implementing new safety protocols on near-empty flights. As domestic flights rebound in high-vax regions like the US, the biggest challenge now is making up for lost international and business class bookings. Here are the strategies customer-focused moves airlines can consistently apply to glide closer to profitability.
How Are Airlines And Hotels Adapting To Today’s Traveler?
Where to next? Answering this question is far easier for travelers than for hotels and airlines. Domestic travel is bouncing back in many regions, and pent-up demand for leisure trips abroad signals good news for the industry's conceivable future. However, the sector's largest profit engine, business travel, is a big unknown. It remains to be seen whether businesses and their employees will show a renewed appetite for corporate trips in today's Zoom-ubiquitous world.
Adapting to the New Retail Customer
Today's retail consumer is demonstrating different needs, preferences and purchase behaviors than they did just 18 months ago. But brands are responding—and fast. Learn some of the ways retail leaders are adapting their businesses to serve the post-pandemic customer. And explore how you might too.