Transform the Experience, Unlock Growth
Deliver, measure and optimize your customer experience with our AI-powered suite of Consumer Experience Analytics (CXA) solutions.
Welcome to the Experience Economy
The Answer? AI-Powered Analytics.
Our Consumer Experience Analytics Services
We create a data strategy to gain rich and actionable insights on your current customers, category shoppers and the overall market. Additionally, we enrich consumer profiles to create a 360-degree view of the customer. This not only helps us understand their value to a brand but also their needs and how we can uniquely engage with them. We achieve this by integrating both stated and observed data. Finally, we develop and connect strategic and tactical segmentation schema to enable personalized experience delivery.
We analyze insights across the full consumer lifecycle - prospect, engaged, current customer, loyal, vocal champion and lapsed customer - to provide intelligent marketing, sales and service programs which maximize customer lifetime value.
We gain rich insights around content engagement and content attributes that resonate with consumers to create experiments that measure incremental impact.
We analyze every touchpoint across all channels including web, mobile, voice, chat, email and social to understand key needs, pain points, sentiments, topic areas, and business insights.
We capture and analyze Voice of Customer to understand stated sentiment, satisfaction and feedback. By combining VOC with interaction data, we can predict experience metrics and create actionable follow-ups to improve customer experience.
Data Lakes: Develop smarter, context-sensitive analytics, which incorporates external, unstructured and environmental data. Our cloud data architects implement Big Data Lakes, Infrastructure and Roadmaps to steer your analytics program.
BI Insights and Reporting: Access actionable insights and analytics output. We work with you to define key metrics critical to business success, and visualize performance through customized scorecards and dashboards.
Leverage predictive and prescriptive algorithms for smarter business processes. We improve customer adoption and business impact by embedding customized applications into platforms that enable predictions to be continuously recalibrated.
Leverage tools such as Machine Learning, NLP and AI to continuously enhance automation and customer experience.