In Tech, CX Extends Beyond the Sale
Every interaction shapes loyalty. Customer support is part of the product and service.
Sutherland empowers leading technology companies to retain customers and protect revenue with human-led AI-powered solutions backed by 40+ years of expertise. We help:
- Design + Run + Streamline Customer Support at Scale blending human-guided interactions with AI precision for better experiences.
- Turn Tech Support Into Retention with real-time intelligence that identifies at-risk customers before they disengage.
- Protect Revenue Across the Lifecycle through outcome-based BPaaS models aligned to business KPIs.
$116M
Saved by eliminating unnecessary returns and repairs
70%
Reduction in support volume through AI-powered self-service
60%
Reduction in customer attrition through proactive issue resolution
$2.3M
Annual churn reduction through higher subscription renewals
95%
CSAT achievement through human + AI support
4x
Faster time to market and reduced product friction
How Sutherland Transforms CX in Tech
We design experiences that combine human empathy, AI intelligence, and deep technology expertise to deliver at every stage of the customer lifecycle.
Our Solutions
From self-service to enterprise operations, Sutherland helps technology companies transform CX with a human + AI approach that delivers simple, frictionless, and personalized customer experiences and processes.
Insights-Led Transformation
Eliminate data silos to unlock unified insights, deliver personalized experiences, and maximize revenue opportunities.
Data and AI Security
Strengthen trust and resilience with AI-led data safeguards, proactive vendor risk management, and end-to-end security.
CX Engineering
Use AI-driven omnichannel engagement to improve personalization, reduce churn, and enhance customer experience.
Experience-Led Digital Transformation
Redesign tech customer journeys around product lifecycle, renewal cycles, and real user behavior.
CX Journey Assessment
An 8-week diagnostic identifying high-ROI CX gaps across the technology customer lifecycle, with a prioritized transformation roadmap.
Digital Consulting
Strategic advisory for support, retention, and growth across tech businesses with Sutherland’s AI Success Stack.
AI as a Service (AIaaS) for CX
Deploy customer-centric AI apps, from Gen AI to multilingual chatbots, without costly in-house infrastructure.
Ad Sales and Operations
Drive efficiency and maximize Return on Ad Spend (ROAS) with holistic Ad Operations services.
Contact Center as a Service
AI-augmented, fully managed contact center operations handling L1–L3 tech support at a global scale.
Enterprise Technology Services
IT and enterprise support enabling tech brands to optimize internal operations and reduce friction.
IoT+ as a Service
End-to-end IoT support and managed services for connected device manufacturers and hardware OEMs.
Knowledge and Creative Services
Create compelling narratives to elevate the brand digital journey through creative, content, and knowledge management.
Trust and Safety
Platform safety and content moderation services protecting digital communities and brand reputation at scale.
Platforms
Partners
Automated testing, patch management, and compliance remediation tools.
Automating business processes via end-to-end AI automation tools.
Enhance customer experience by tracking customer usage patterns, measuring product performance, and analyzing customer churn.
AI purpose-built platform for customer experience (CX).
Building AI-native CX solutions on Vertex AI and Gemini.
Empowering organizations to deliver exceptional customer support experiences.
Consistently delivering innovation and tangible business value for clients.
Providing comprehensive digital solutions to help clients succeed.
Harnessing the power of CRM solutions to transform customer experience.
Frequently Asked Questions
How does Sutherland use AI solutions to help software product and SaaS companies reduce customer churn and improve renewal rates?
How does Sutherland handle high-volume technical support for hardware and software companies?
Can Sutherland support technology companies across multiple geographies and languages?
Why Sutherland
Trusted Partner for Tech Leaders
38 years of CX transformation across global hardware, software, SaaS, gaming, and digital platform companies.
CX Outcomes That Move the Needle
From $116M saved in returns and repairs to 90% renewal rates, we deliver CX results that protect revenue.
Proven Innovation in Tech CX
363 patents across AI and emerging tech, deployed through 40+ proprietary platforms across the tech sector.
Global Scale, Local Precision
70 delivery centers. 45+ languages. Operations spanning 144 countries.
Commercial Models Built for Outcomes
Lower TCO, faster time-to-value, and risk-reward pricing that aligns costs with measurable business outcomes.
