Every year, the Mobile World Congress sets the stage for the next big shift in telecom and technology. This year, it’s all about exploring the optimization of processes and tools to accelerate transformation in the Network or Cloud with trusted AI. It’s also about understanding new levels of natural interaction between people and computers to deliver personalized experiences.
SHIFT the learning.
But to appreciate the NEW, one must understand the JOURNEY. For the past few years, humans trained their machines with consumer insights. At Sutherland, we’ve been at the forefront for 35+ years, helping several Fortune 500 companies to stay ahead of their customer needs & wants – effectively building deep analytics that is predictive and prescriptive, with real-world data to drive world-class consumer experience. We made the necessary SHIFT three decades ago, and today, we are building “trust” through reliability, adaptability, and transparency.
CONTROL the key elements.
At Sutherland, #TrustInAI is built on a human + AI collaboration model, which we call Digital Chemistry. AI isn’t just about automation; it’s about augmenting human potential and enabling AI to continuously learn, adapt, and improve through human insight.
We believe that true intelligence is built through interaction. That’s why we focus on AI empowering people and people enhancing AI, creating a cycle of continuous improvement. Through Human-in-the-Loop, Human-on-the-Loop models, and adaptive AI frameworks, we ensure that AI remains transparent, reliable, and always evolving.
This human-AI collaboration ensures that AI-driven automation and decision-making are always transparent, ethical, and optimized for real-world business needs. Whether it’s enhancing customer experience, streamlining enterprise automation, or redefining AI-powered business transformation, the key to AI’s success lies in trusting it to operate with both efficiency and responsibility. That’s how we CONTROL outcomes.
Press the AI button.
AI is no longer just a tool; it is a strategic enabler that organizations must trust to automate, optimize, and scale their operations. However, true AI adoption requires more than just implementation – it demands confidence in its decision-making, transparency in its processes, and alignment with human oversight to ensure fairness and accountability.
AI is an all-important asset for telcos in terms of network reliability, operational efficiency, and customer experience. However, for AI to deliver on its promise, CSPs must trust it to perform with precision, predictability, and business impact. Trust in AI for telecom means confidence in automation, accuracy in predictive intelligence, and seamless integration into network ecosystems – all of which drive higher uptime, lower costs, and improved customer retention.
Welcome to the Sutherland Booth at Hall 5, 5K39, to discover how we are delivering AI-powered telecom solutions for CSPs. Our AI-driven innovations enable proactive, scalable, and high-performance network operations. We help CSPs predict and prevent failures before they impact customers, reducing downtime by up to 30%. With AI-driven diagnostics, we optimize network operations and improve Mean Time to Repair (MTTR) by 40-50%. Additionally, our AI-powered ticketing system streamlines incident management, reducing operational inefficiencies and OPEX.
See you in the Future!
We at Sutherland reimagine the future of telecom networks characterized by widespread 5G adoption, the emergence of 6G technology, and the seamless integration of AI for network optimization and self-healing capabilities.
With the rise of IoT and robotics, telecom will not just connect devices but orchestrate intelligent systems that transform industries. From autonomous vehicles navigating smart cities to AI-powered robots maintaining power grids and executing high-risk operations, automation will redefine safety, precision, and efficiency.
Edge computing, network security, and sustainability will drive the next wave of intelligent connectivity—delivering ultra-fast speeds, low latency, and highly reliable performance across a vast ecosystem of connected devices.
To embrace this future, we may all need to SHIFT the way we think about AI and CTRL the transformation.
Welcome to the future.
Salud Barcelona!
Join us at MWC 2025!
Sriram Panchapakesan is Sutherland’s CEO for Telecommunications, Media, Technology, Energy, and Utilities. Sriram has over 25 years of experience in CXO advisory and a strong track record in driving product engineering, analytics, and AI initiatives across the telecom, media, technology, manufacturing, and natural resources industries. He specializes in building and leading high-performance teams to deliver technology-driven business and digital transformation, as well as IT cost optimization programs.
