Leading Streaming Platform Achieves 99% Quality and 200% Faster Ad Approvals
99%
Sustained ad approval quality200%
Improvement in approval turnaround time
The Challenge
Scaling Multilingual Ad Moderation with Consistent Quality
The platform faced rapid growth in advertiser demand and increasing volumes of multilingual ad submissions across formats.
Manual moderation processes struggled to maintain consistency across regions, leading to quality gaps and inefficiencies. Complex compliance requirements and fragmented incident management further impacted operations.
The client needed a scalable, governance-driven moderation framework to ensure consistent quality, faster approvals, and reliable global operations.
Sutherland Solution
Centralized, Governance-Driven Ad Moderation at Global Scale
Sutherland deployed a centralized ad moderation framework to deliver consistent, high-quality approvals across formats, languages, and regions.
- End-to-End Multimedia Ad Review
Structured workflows were implemented for audio, video, and display ads, covering content validation, brand safety checks, clickthrough URLs, and demographic targeting. Multilingual moderation was enabled across key European languages to ensure policy consistency. - Good Ads Knowledge Framework
A centralized knowledge base standardized approval and rejection criteria using real-world examples, regulatory guidance, and cultural nuances. This reduced ambiguity and improved decision speed. - Ad Approval Governance Playbooks
Detailed playbooks defined compliance checks, restricted categories, and contextual risk evaluation. Tier 2 quality audits ensured consistent, enterprise-grade moderation across markets. - Incident Management Standardization
A global incident management model improved response to system disruptions, ensuring operational continuity and accountability. - Continuous Quality Optimization
Performance frameworks tracked accuracy, consistency, and turnaround time, enabling ongoing training, calibration, and sustained quality improvements.
The Outcome
Higher Quality, Faster Approvals, and Scalable Operations
The transformation enabled a 99% sustained quality score across ad moderation operations, ensuring consistent compliance and brand safety.
Approval turnaround time improved by 200%, significantly increasing operational efficiency and enabling faster campaign launches.
Advertiser experience improved through clearer rejection feedback and more transparent communication. Standardized incident management reduced disruption, while moderation teams evolved into strategic advisors supporting advertiser success.
That’s digital outcomes delivered.
