Chairman & CEO’s Message
Values & Winning Behaviors
Our values are the fundamental beliefs upon which our business is based; they are our guiding principles on which we conduct all aspects of our business. The Winning Behaviors are how you go about driving the organizational values and define what is expected from each of us. They describe how you can behave most effectively in your role as part of a high performing and successful team. Hover over the graphic below to explore our values and winning behaviors.

Our Values
Integrity
We insist on open, honest, and fair relationships with each other, our customers, and our partners. We believe this is the only way to do business.
Clients
People
Leadership
Entrepreneurial Spirit
Winning Behaviours
Complete Trust & Integrity
Trust is the firm belief in the reliability and truth of someone or something. In many ways, it is the glue that holds relationships together.
Debate Drives Transparency & Excellence
By being open and transparent we encourage healthy debate and are prepared to listen and embrace diverse perspectives. This ultimately leads to innovation, better overall decisions, and positively engaging people.
100% Commitment
We are committed to fulfilling our responsibilities and making positive contributions to the team. This gives us confidence to achieve our goals.
100% Focus on Results
Working collaboratively as part of the larger Sutherland team across geographies, time zones, and business groups, we stay focused on delivering results and positive outcomes.
100% Accountability
By taking personal responsibility for our actions, we demonstrate accountability, and as a consequence, feel more empowered, confident, and in control when dealing with setbacks and adversity.
Our Code of Conduct
Sutherland is guided by its Code of Conduct, which serves as the foundation for maintaining high ethical standards across the organization. The Code of Conduct provides clear guidelines for navigating business practices, ensuring compliance with legal and regulatory standards, and promoting a work environment where diversity, fairness, and professionalism thrive.
Guiding principles enshrined in Sutherland’s code of conduct:
- Integrity and Ethical Behavior. Acting with honesty, fairness, and transparency in all business dealings, avoiding conflicts of interest and adhering to the highest ethical standards.
- Diversity and Inclusion. Creating an inclusive work environment that celebrates diverse perspectives and ensures equal opportunities for all, free from discrimination or harassment.
- Protecting Confidential Information. Safeguarding proprietary company, client, and employee information.
- Environmental Responsibility. Reducing environmental footprint through conservation, waste reduction, and sustainable practices.
- Promoting a ‘Speak-up’ culture. Fostering an open environment where employees are encouraged to report concerns in good faith, backed by robust policies to ensure protection against retaliation.
Get in Touch
If you suspect any misconduct or unethical behavior, report your concern through the Sutherland EthicsLine. You can submit a web form or speak with an agent via the country-specific phone numbers listed on the website.
The Sutherland EthicsLine is managed by an independent third party and is available 24/7. Where permitted by law, it offers the option for anonymous reporting.
Alternatively, you may contact Sutherland’s Ethics & Compliance Department through email.
