Why Sutherland Retail and CPG AI Hub?
Sutherland Retail AI Hub brings together deep industry expertise, intelligent automation and human ingenuity to help retailers and CPG brands move faster—from shelf to screen to doorstep. It connects fragmented signals, anticipates demand, elevates customer engagement and removes friction across the value chain.
Designed for measurable outcomes, the Hub helps enterprises protect margin, strengthen loyalty, accelerate decisions and deliver connected experiences at scale.
30+
Clients
19
Locations
18K+
FTEs
120M+
Interactions Annually
80+
Digital Programs
~70%
Outcome-Based Engagement
65+
AI agents
10+
Unique ML Use Cases
Built to Make Commerce Think, Decide and Act
AI Agents for Smarter Operations
Explore the Full Suite of AI Agents
Real-Time Revenue & POS Reconciliation
Autonomous AP Recovery & Spend Integrity
Lease & Store Asset Compliance
High-Volume Seasonal Sourcing & Vetting
AR-Guided Training & Performance Optimization
Predictive Associate Retention
Algorithmic Vendor Performance & OTIF Management
Retail & CGP Value Chain Supercharged
Retailers & E-commerce
- Conversational Shopping Assistant – Guides product discovery and selection
- Agent Support Copilot – Real-time guidance for faster service
- Order Exception Resolution – Automates order changes and updates
- Returns & Refund Automation – Simplifies returns, exchanges, and refunds
- Personalized Offers – Delivers relevant offers and recommendations
- Omnichannel Customer Care – Connects support across every channel
Stores & Store Operations
- Associate Enablement Copilot – Instant product and policy guidance
- Clienteling & Assisted Selling – Personalizes in-store selling
- Store Task Orchestration – Automates store tasks and escalations
- Visual Merchandising Compliance – Validates shelves, pricing, and displays
- Loss Prevention & Fraud Signals – Flags suspicious activity early
Consumer Goods & Brands
- Consumer Care Automation – 24/7 support for product enquiries
- Product Information Assistant – Accurate product and claims guidance
- Promotion & Campaign Support – Manages coupons, rebates, and campaigns
- Loyalty & Replenishment – Drives repeat purchase and retention
- Social Listening & Consumer Insight – Identifies sentiment and emerging trends
- Complaint & Quality Management – Speeds issue capture and resolution
Marketplaces & Digital Commerce
- Marketplaces & Digital Commerce
- Seller Support Automation – Simplifies seller onboarding and support
- Catalog Enrichment – Improves product content and attributes
- Listing & Pricing Optimization – Improves conversion and competitiveness
- Digital Customer Support – Resolves product, payment, and delivery queries
Merchandising & Commercial Operations
- Merchandising & Commercial Operations
- Demand Sensing & Forecasting – Improves forecast accuracy
- Predictive Demand Planning – Forecasts demand accurately and reduces inventory costs
- Procurement Automation – Automates vendor onboarding and approvals
- Promotion Performance Intelligence – Measures promotion impact
- Supplier Collaboration & Claims – Streamlines vendor and claim workflows
Supply Chain & After-Sales
- Inventory Visibility – Improves stock availability insight
- Fulfilment Orchestration – Selects the best fulfilment route
- Last-Mile Exception Management – Manages delays and customer updates
- Supplier Document Automation – Accelerates onboarding and validation
- Returns & Reverse Logistics – Optimizes disposition and recovery
- Warranty & Repair Support – Simplifies repairs and replacements
Rental Services
- Reservation Automation – Automates bookings, cancellations, and modifications
- Fleet Optimization – Maximizes vehicle and property availability using AI
- Customer Self-Service – Provides 24/7 assistance for rentals, returns, and support
- Conversational Shopping Assistant – Guides product discovery and selection
- Agent Support Copilot – Real-time guidance for faster service
- Order Exception Resolution – Automates order changes and updates
- Returns & Refund Automation – Simplifies returns, exchanges, and refunds
- Personalized Offers – Delivers relevant offers and recommendations
- Omnichannel Customer Care – Connects support across every channel
- Associate Enablement Copilot – Instant product and policy guidance
- Clienteling & Assisted Selling – Personalizes in-store selling
- Store Task Orchestration – Automates store tasks and escalations
- Visual Merchandising Compliance – Validates shelves, pricing, and displays
- Loss Prevention & Fraud Signals – Flags suspicious activity early
- Consumer Care Automation – 24/7 support for product enquiries
- Product Information Assistant – Accurate product and claims guidance
- Promotion & Campaign Support – Manages coupons, rebates, and campaigns
- Loyalty & Replenishment – Drives repeat purchase and retention
- Social Listening & Consumer Insight – Identifies sentiment and emerging trends
- Complaint & Quality Management – Speeds issue capture and resolution
- Marketplaces & Digital Commerce
- Seller Support Automation – Simplifies seller onboarding and support
- Catalog Enrichment – Improves product content and attributes
- Listing & Pricing Optimization – Improves conversion and competitiveness
- Digital Customer Support – Resolves product, payment, and delivery queries
- Merchandising & Commercial Operations
- Demand Sensing & Forecasting – Improves forecast accuracy
- Predictive Demand Planning – Forecasts demand accurately and reduces inventory costs
- Procurement Automation – Automates vendor onboarding and approvals
- Promotion Performance Intelligence – Measures promotion impact
- Supplier Collaboration & Claims – Streamlines vendor and claim workflows
- Inventory Visibility – Improves stock availability insight
- Fulfilment Orchestration – Selects the best fulfilment route
- Last-Mile Exception Management – Manages delays and customer updates
- Supplier Document Automation – Accelerates onboarding and validation
- Returns & Reverse Logistics – Optimizes disposition and recovery
- Warranty & Repair Support – Simplifies repairs and replacements
- Reservation Automation – Automates bookings, cancellations, and modifications
- Fleet Optimization – Maximizes vehicle and property availability using AI
- Customer Self-Service – Provides 24/7 assistance for rentals, returns, and support
Solutions
Agentic AI-Powered Solutions Built for Retail and CPG Excellence
Sutherland Chatbot
Handles bookings, cancellations, baggage queries, and disruptions via chat, leveraging airline-trained workflows and GDS integration.
Sutherland Voice Bot
Delivers seamless, voice-first support for bookings, itinerary changes, and baggage queries with natural, always-on conversations.
Sutherland Accent Neutralization
Modifies vocal characteristics dynamically during live calls to deliver clear, universally understood speech without altering natural conversational pacing.
SmartLeap®HelpTree
Provides real-time, context-aware knowledge support to agents, accelerating resolution and improving service quality.
Sutherland Translate AI®
Ensures accurate, context-aware multilingual interactions for consistent global customer experiences.
Sutherland Agentic AI
deploys autonomous, goal-oriented digital agents to execute complex, multi-step backend workflows and resolve user intents without human intervention
Sutherland Immersive AI Learning
Uses interactive, AI-driven simulated scenarios to train agents within realistic customer environments, accelerating time-to-proficiency.
Sutherland Proactive Messaging
Anticipates customer friction points using predictive data signals to push timely, automated resolution alerts before the user runs into an issue
Sutherland Visual IVR
Transforms traditional, slow audio phone menus into a fast, smartphone-friendly digital interface to drive swift self-service resolution
Sutherland ALFA
Accelerates new hire readiness through simulation-based training and real-time performance insights.
Sutherland Coaching Capsule
Analyzes agent–customer interactions, identifies patterns, and delivers personalized feedback through performance dashboards.
Sutherland Sales copilot
Guide for agents to alert customer sentiments, suggesting alternate option to pitch along with providing rebuttals for better conversion
Sutherland Service Copilot
Guides agents in real time to improve resolution speed, ensure compliance, and unlock ancillary revenue.
Sutherland InboxGenie
Summarizes email threads and recommends next steps, reducing effort and speeding responses.
Sutherland Noice Cancellation
Enhance voice clarity by removing background noise for more effective communication.
Sutherland Immersive Onboarding
Simulates live customer environments using spatial learning layouts to build deep brand alignment and cultural nuance for nearshore and offshore agents.
Sutherland Unified Desktop
Consolidates disparate applications, legacy tools, and customer history matrices into a single viewport to eliminate app-switching fatigue and accelerate resolution workflows
Sutherland OCR
Streamlines document management, retrieval, and workflows to improve efficiency and collaboration.
Sutherland Extract
Automates document data extraction and classification to increase accuracy and processing speed.
Robility Flow
Orchestrates AI, RPA, and human-in-the-loop workflows for faster, governed, context-aware automation.
SAFA AI
Simplifies background verification and screening through automated data extraction and validation.
Sutherland QA Automation
Standardizes product quality reviews to improve accuracy and accelerate compliance reporting.
Sutherland CX360®
Enables instant access to KPIs and reports through natural language queries and analytics.
Sutherland Agent Dashboard
Consolidates real-time performance metrics, customer sentiment data, and next-best-action recommendations into a single interface to boost frontline productivity
Sutherland Last Mile Bot
Automates post-interaction tracking, proactive delivery status updates, and dynamic fulfillment communication to ensure a seamless final touchpoint
Sutherland Customer Review Analyzer
Evaluates cross-channel buyer feedback, public reviews, and textual sentiment trends automatically to pinpoint product improvement areas
Sutherland Content Moderation Bot
Filters user-generated media, chats, and community inputs instantly to flag offensive text and maintain brand safety protocols
Product Capability Videos
Built on Integrity. Driven by Compliance
From privacy and access control to auditability and secure deployment, responsibility is embedded into every layer of Retail & CPG AI Hub
Secure Data Residency
Sensitive commerce data including customer PII, purchase history, and payment information remains entirely within your secured environment.
Granular Access Control
Role-based access and least-privilege principles ensure that only authorized users, store teams, and enterprise systems can access data and AI outputs
Controlled Data Retention
Data retention is configurable based on compliance requirements, with zero-retention options available. Data can also be excluded from model training.
Automated Redaction & PII Masking
Sensitive identifiers such as credit card numbers, billing addresses, and loyalty IDs are masked or redacted before any AI interaction.
Auditability & Traceability
Every AI prompt, inventory decision, and output across transactions, supply chain logs, and customer service channels is securely logged
Custom Compliance Guardrails
AI workflows can be aligned to global retail standards, including GDPR, PCI DSS, SOC 2, and regional data protection obligations.
Private Model Hosting
Private fine-tuning and deployment can be supported within your VPC or secure cloud tenancy, keeping sensitive proprietary data protected.
Red Teaming & Adversarial Testing
Continuous red teaming and adversarial testing help identify retail fraud risks, inventory exposure points, and system vulnerabilities before deployment
