Hello Las Vegas!
I am so looking forward to attending the Customer Contact Week (CCW) 2025 in Las Vegas, June 9–12 at Caesars Forum, where Sutherland is set to showcase its latest advancements in AI-driven customer experience (CX) solutions. We are at Booth #1132 where you can explore a range of innovative offerings designed to transform customer engagement.
This is the time and the connected future when technology is redefining work itself. AI and emerging tools are not just automating tasks – they are changing what is possible, and who gets to participate. This shift is not about replacement; it is about augmentation, enablement, and inclusion. In short, this is the Builder’s Decade.
The builder’s decade
The entire stack – hardware, software, and infrastructure is being re-architected for AI-native demands. Whether it is accelerators, cooling systems, or edge fabrics, every layer is up for reinvention. If we are building, our moment is now.
It is following this trend that we will unveil our AI-powered Experience Hub, a series of platform solutions, partner-led platforms and proof-of-concepts that unifies customer interactions across various channels. This hub leverages predictive and generative AI to deliver proactive and personalized customer service, enhancing overall satisfaction.
At our booth, you can get hands-on with a series of immersive demos that bring these innovations to life.
You’ll see how we deliver AI-driven CX from end to end, by unifying intent, context, and channel data — powered by Sutherland’s proprietary platforms: GenAI Voice and Chat Bot, Agent Assist, CX360™ , Translate AI®, Sentinel AI®, and SmartLeap® HelpTree.
You’ll also explore how we’re reimagining the CX core itself, with Agentic AI and human-in-the-loop orchestration working together to drive the next wave of engagement, harnessing the power of partner platforms – Salesforce Agentforce, Ushur, and LivePerson
In addition, we’ll bring Agentic AI in action to the floor—through live demonstrations that showcase how this emerging model is transforming real-world CX use cases across the enterprise.
And finally, you’ll get to interact with enterprise-grade AI built on leading platforms—scalable, secure, and ready to redefine what customer experience means in 2025 and beyond.
You can also experience virtual tours of Sutherland’s Digital Acceleration Centers located in San Francisco, Bengaluru and London. These centers demonstrate real-world applications of AI in CX, providing insights into how technology can drive meaningful customer interactions.
What’s more, I am told by my Marketing Team that attendees who schedule a meeting with Sutherland at CCW 2025 will receive a Spotify Gift Card as a token of appreciation!
“Now this should be music to your ears.”
For More Information or to Book a Meeting, Visit Our CCW 2025 Event Page
Sriram Panchapakesan is Sutherland’s CEO for Telecommunications, Media, Technology, Energy, and Utilities. Sriram has over 25 years of experience in CXO advisory and a strong track record in driving product engineering, analytics, and AI initiatives across the telecom, media, technology, manufacturing, and natural resources industries. He specializes in building and leading high-performance teams to deliver technology-driven business and digital transformation, as well as IT cost optimization programs.
