Leading Fishhook Manufacturer Slashes TCO by 32% With Sutherland’s Zero-Cost Oracle Cloud Migration

Learn how America’s leading fishhook manufacturers modernized their systems for efficient operations and substantial cost reductions.

Industry: Retail & Consumer Packaged Goods | Services: Cloud, Digital Operations, Digital Engineering Services, Enterprise Packaged Applications

Client Overview

Founded in 1925, America’s leading fishhook manufacturer is the only manufacturer of fishhooks in the United States and a global leader in fishing gear. Through its flagship brands  the company has built a trusted reputation for innovation, craftsmanship, and performance.

With a comprehensive line of products including rods, reels, tackle management solutions, and performance wear, the clientl continues to lead the outdoor industry in manufacturing and distribution worldwide.

The Challenge

Modernizing Without Disruption or Cost Overload

The client’s legacy, on-premises infrastructure was slowing them down. As the business expanded, systems that once worked reliably had become rigid and costly to maintain. Every new feature or upgrade meant delays, added complexity, and escalating expense.

To stay competitive, the company needed to modernize. But a required five-year hardware contract and the high cost of migration threatened to stall progress. The clientl wanted a way to embrace digital transformation – without the disruption, risk, or financial burden that often comes with it.

Sutherland Solution

A Zero-Cost Path to the Cloud

  • Comprehensive Assessment and Cloud Architecture Design
    Sutherland began with a holistic review of the client’s IT ecosystem, spanning financial, technical, operational, security, and licensing dimensions. Based on these insights, a modern cloud architecture was designed to replace aging on-premises systems and streamline management under a unified Oracle environment. This ensured cost efficiency, scalability, and minimal disruption during transition.
  • Seamless Oracle Cloud Migration
    Using Sutherland’s Zero-Cost Cloud Migration approach, the client’s enterprise environments – including EBS production, development, testing, and patching – were migrated to Oracle Cloud Infrastructure (OCI). This eliminated the need for costly hardware upgrades and enabled faster deployment of new digital capabilities, setting the stage for long-term agility and innovation.
  • Resilient Disaster Recovery and Business Continuity
    To safeguard operations, Sutherland implemented a tailored Disaster Recovery (DR) environment optimized for Oracle workloads. The configuration enhanced system availability, improved data protection, and provided a robust safety net for uninterrupted business continuity across critical enterprise applications.

The Outcome

Accelerated Modernization and Measurable Cost Savings

Their migration to Oracle Cloud Infrastructure delivered tangible business results. 

By replacing legacy hardware with a modern, cloud-based architecture, system performance and agility improved significantly, enabling faster application deployment, simplified maintenance, and strengthened disaster recovery. With a unified environment on Oracle DBCS, the company gained greater control, reliability, and visibility across operations.

But improvements in scalability and efficiency were only the beginning. With Sutherland’s Zero-Cost Cloud Migration model, upfront costs were removed, avoiding both hardware investments and migration service fees, ultimately delivering dual savings delivered. This reduced operational expenses and achieved a 32% reduction in total cost of ownership (TCO). 

The client’s cloud transformation now stands as a foundation for future digital initiatives – an environment designed not just for cost savings, but for continuous modernization and long-term business resilience.

KEY OUTCOMES

32%

Reduction in TCO with oracle cloud migration

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