Retail and CPG leaders are bridging digital and physical worlds to personalize every interaction. Sutherland orchestrates this transformation by designing seamless omnichannel experiences and AI-powered growth engines.
By unifying direct-to-consumer strategies with supply chain optimization, we dissolve operational friction across the value chain. Backed by proven digital platforms and deep domain expertise, we help global brands unlock measurable resilience, boost efficiency, and turn fragmented data into high-velocity growth and lasting consumer loyalty.
3.4%
Improvement in working capital
30%
optimization in tech spend
10%
increase in sales conversions
$300M+
in savings through returns management
2x
New feature adoption
65%
Reduction in total cost of ownership
Who We Serve
Retail
Succeed across every channel from store aisles to digital storefronts to adapt quickly to rapid tech innovation.
Consumer Packaged Goods (CPG)
Empower companies to meet demand with agile supply chains, smart marketing, and streamlined distribution.
Online Marketplaces
Expand business reach, deliver unmatched convenience, and reshape how the world shops.
Succeed across every channel from store aisles to digital storefronts to adapt quickly to rapid tech innovation.
Empower companies to meet demand with agile supply chains, smart marketing, and streamlined distribution.
Expand business reach, deliver unmatched convenience, and reshape how the world shops.
Our Solutions
Our retail solutions connect AI-led capabilities with live operations across commerce, customer experience, inventory, supply chain, and service. By linking what we build with what we run, we help retailers reduce friction, improve decisions, strengthen efficiency, and drive growth across the retail value chain.
Experience-Led Transformation
Design omnichannel journeys with AI to improve engagement, personalization, and customer loyalty.
Hyperautomation
Integrating Robility®, Extract.AI, and BPA, automating paper-heavy, manual processes.
Digital Acceleration Centers
Co-create future transformations in innovation hubs: rapidly prototype, validate, and scale solutions across industries.
Digital Engineering
Modernize core systems through cloud-native architectures, legacy transformation, and real-time IoT/OT integration.
Omnichannel Experience Management
Seamless interactions across every stage through unified, intuitive interfaces.
Conversational AI & Multilingual Chatbots
AI-powered virtual agents that provide intelligent responses in 100+ languages, ensuring global scale with local nuance.
Journey Mapping & Persona Insights
Map end-to-end customer journeys across all touchpoints to prioritize the most impactful areas for transformation.
AI-driven Personalization
Personalize experiences with AI that adapts to customer behavior to improve engagement and conversions.
CX & UX Optimization
Omnichannel solutions that streamline customer interactions across various touchpoints.
Planogram Design and Shelf Placement Services
AI-powered visual validation, dynamic shelf planning, and virtual planogram testing for better space productivity.
Sell Support and Cart Management
Real-time agent assist, smart cart prompts, and automated engagement to recover abandoned carts and drive upsell.
Vendor Onboarding and Contract Management
Intelligent document extraction, contract summarization, and digital workflow orchestration.
PIM and Campaign Management Services
Gain proper visibility through automated warehouse processes, streamlined reconciliation, and integrated KPI tracking.
Customer Loyalty and Engagement Services
Predictive customer lifetime value modeling, tailored loyalty triggers, and omnichannel engagement strategies.
Order Management – Fulfillment
Fulfillment with agile pricing with demand insights, inventory aware order routing, and price optimization models.
Master Data Management
Maintain intelligent master data across products, customers, and assets using automated validation and enrichment tools.
Lead and Quote Management
Generate timely, competitive quotes with AI-supported product matching, price intelligence, and lead prioritization.
Inventory Management Analytics
Drive availability and cost-efficiency with real-time inventory tracking, dynamic replenishment, and loss forecasting.
Customer Service – Channels
Efficient support with AI-led triage, channel routing, and intelligent automation to reduce cost.
Warranty Management – Insights and Inferences
Simplify warranty handling with smart document processing, fraud detection, and proactive outreach for claim readiness.
Reverse Logistics
Intelligent routing, automated eligibility checks, and streamlined resolution pathways for customers.
Field Services Management
Predictive scheduling, technician enablement tools, and skills-based job assignment.
Asset Monitoring
Proactive support with IoT-enabled monitoring, automated alerts, and predictive maintenance interventions.
Facility Management as a Service
Real-time monitoring, predictive maintenance and smart environment controls, to enhance operational continuity.
Trust & Safety
Protect your brand and community with AI-powered trust and safety solutions across every digital touchpoint.
Digital Finance
Digital solutions for finance operations that unify legacy data to drive real-time precision and fiscal agility.
HR Operations
Streamlining the employee lifecycle through hyperautomation to optimize HR processes and elevate the total experience.
Robility®
Low-code hyper automation platform combining BPM, advanced analytics and intelligent bot orchestration.
ServiceNext
Intelligent automation platform designed to streamline operations integrating deep process intelligence.
Partner Integration Ecosystem
Real-time visibility and orchestration across the logistics value chain with integrated solutions.
Smart Inventory & Work Order Management
AI-driven tools for inventory simulation, planning, and execution with predictive intelligence and operational agility.
Cloud-Native Infrastructure
Scale through Azure-powered deployments, API integrations, and elastic architectures built for resilience.
Agentic Software Engineering (ASE)
Deliver AI-led software with Sutherland’s proprietary, governance-first ASE framework. Orchestrate agents across the SDLC with built-in governance…
Integrated Data Layer & Command Center
Gain real-time visibility with unified dashboards that bring together enterprise, operational, and customer data.
Advanced Analytics & Data Fabric
Unlock 360° intelligence with CX hubs, predictive models for asset health, and advanced analytics for fraud and risk.
Cybersecurity & Regulatory Compliance
Protect your business with secure-by-design platforms aligned to SOX, SOC, and global compliance standards.
Data & Analytics
Sutherland’s advanced analytics transform data into actionable insights, empowering innovation and risk mitigation.
Partners
API management platform enabling businesses to design, secure, and scale APIs
AI-powered tools to enhance customer experience management.
Intelligent automation solutions to help businesses reimagine their operations
Cutting-edge communication and collaboration solutions for enhancing customer engagement.
With AWS, we consistently deliver innovation and tangible business value for clients.
Cloud services enabling businesses to build, deploy, and manage enterprise applications.
Enhancing data flow and providing seamless connectivity across your digital ecosystem.
Google’s AI-powered platform for creating conversational experiences through chatbots and voice assistants.
Contact center solutions for optimizing operations and enhancing customer experiences.
Unlock the power of scalable, secure, and innovative cloud solutions.
Data management solutions for harnessing insights and scaling innovation.
Powerful data analytics and visualization tools for driving enhanced business performance.
Cloud-based accounting software that automates and improves accuracy in financial close processes.
Delivering cutting-edge enterprise solutions for accelerating digital transformation journeys.
Enabling integration of diverse systems and enhancing data connectivity.
With Oracle, we provide clients the comprehensive digital solutions they need to succeed.
Powering actionable insights and data-driven decision-making at scale.
Harness the power of Salesforce’s CRM solutions to transform customer experience.
Comprehensive procurement and supply chain solutions for enhancing efficiency.
Solutions for streamlining travel and expense management processes.
Enabling organizations to scale advanced analytics and AI capabilities.
Enabling simplified digital workflows and enhanced service management capabilities.
With Snowflake, we help transform companies into data-driven enterprises.
Propelling data-driven decision-making with powerful visual analytics.
Advanced OCR technology for automating text extraction from images and documents.
Solutions for financial close automation and compliance.
With UIPath, we unlock the full potential of automation to drive agility and efficiency.
Enabling advanced customer engagement solutions for improving CX.
Empowering organizations to deliver exceptional customer support experiences.
Why Sutherland
Trusted by Global Retail Brands
30+ clients across 9 countries, proven partner to industry leaders, driving scalable transformation.
Retail-Specific Expertise
160M+ CX interactions annually with deep domain knowledge and best practices.
Seamless Customer Experience
Design hyper-personalized, omnichannel journeys that boost loyalty and conversion
Outcome-Based Partnership Model
Outcome-driven engagements, we align to what matters most, delivering measurable results.
End-to-End Transformation Partner
Sutherland embeds AI-led solutions into the retail workflows we run across commerce, inventory, supply chain, service, and customer experience. This closed loop between engineering and operations uses real-world shopper, order, exception, and cost-performance feedback to sharpen our solutions and improve retail performance.
