Meet us at Phocuswright Europe 2025
Phocuswright Europe 2025 is set to take place from June 10–12, 2025, at the Palau de Congressos de Catalunya in Barcelona, Spain. Phocuswright Europe typically addresses the forces that impact and reshape the travel industry; for a sector as dynamic as travel, it’s natural that we would take this approach. But this time around, it’s more than that. New agents of change abound as a new age of travel beckons. Travel distribution is being totally upended, as new players and paradigms exert their influence, and the tussle for control over content, the customer and their allegiance reaches a new level of intensity. And much of it is being fueled by technology that will have morphed into something appreciably more powerful by the time you’re done reading this.
This premier event brings together top executives, innovators, and thought leaders from the Airlines, Travel, and hospitality industries across Europe and beyond.
Transforming the Travel, Transportation, and Logistics Industries for Today’s Hyperconnected World
Powering Transformation in Travel Industry with AI Platforms and Solutions
AI-Powered Omnichannel Experience
An omnichannel CXaaS platform that facilitates a seamless support transition between voice, chat, email, SMS, WhatsApp, Messenger, and more.
Sutherland Agent Success
Sutherland Agent Success is a cloud-based AI solution designed to enhance the productivity of contact center agents in their customer interactions.
Sutherland altra®
Airline finance operations need to keep up. Sutherland altra® is a state-of-the art, future-ready suite of solutions for airline finance that integrates systems and processes
Conversational AI
Sutherland’s enterprise-grade conversational AI applications let brands automate customer interactions for support, sales, and other enterprise processes through dynamic UI and Natural Language Processing (NLP).
SmartLeap® HelpTree
SmartLeap® HelpTree is a NASSCOM award-winning knowledge intelligence platform that walks the talk. Built to offer the lowest total cost of ownership (TCO), it delivers the experience your customers expect while addressing the common challenges of digitization, such as bottom-line impact.
Sutherland Translate AI®
Sutherland Translate AI® is an AI-powered, automated, and highly scalable translation solution that enables your associates to deliver consistently high-quality CX in real time. It allows organizations to expand support services across new geographies – all while reducing operating costs.
ALFAGenAI
At Sutherland, we leverage AI to automate business processes and augment human expertise. This is the core that drives the value we deliver to our clients.
Roundtable Session
Technology Building Innovation Culture
From online booking platforms and mobile apps to artificial intelligence-powered chatbots and virtual concierge services, technology is enabling seamless and personalized interactions at every touchpoint of the travel experience. It is transforming the travel industry, driving innovation, elevating guest experiences, and shaping the future of travel in ways that were once unimaginable.

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