Sutherland drives airline digital transformation by leveraging AI and advanced automation to bridge the gap between operational efficiency and elevated passenger experiences. Our AI-powered portfolio optimizes the entire omnichannel journey, from booking to post-trip support.

By redesigning end-to-end business operations, Sutherland empowers carriers to remain agile in a volatile market. Our AI-native solutions help airlines meet evolving traveler demands, streamline complex financial processes, and integrate cutting-edge technology to ensure seamless, data-driven growth across all global touchpoints.

At the financial core, Sutherland altra® connects revenue, cost, and operational data across the revenue-to-profit cycle. Purpose-built for airline finance, it automates complex processes and delivers real-time visibility into route- and flight-level profitability.

Case Studies

94%Increase in Ancillary Sales
94%

Increase in Ancillary Sales

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60%Reduction in Operational Costs
60%

Reduction in Operational Costs

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80%Faster Refund Processing
80%

Faster Refund Processing

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Our Solutions

Powering a new wave of airline growth through data, AI, automation, and advanced digital platforms. We combine digital engineering, operational expertise, and AI embedded into airline ecosystems to continuously improve passenger experience, operational efficiency, and revenue performance.

Digital Transformation

Design AI-enabled airline journeys that improve engagement, service quality, and digital experiences.

Why Sutherland

Deep Domain Expertise

We design intuitive, human-centric omnichannel experiences that align innovation with real user needs.

Industry-Leading Innovation

AI-driven products and patented inventions empowering businesses to innovate and streamline global processes.

Enhanced Customer Experience

Customer-centric solutions delivering personalized experiences to boost satisfaction and build brand loyalty.

Celebrating Excellence in Partnership

We extend our heartfelt appreciation to Sutherland Global Services for their consistent performance and unwavering commitment to excellence in revenue accounting. Your agility in supporting urgent tasks, proactive adoption of new technologies, and focus on data-driven efficiency have played a vital role in empowering strategic decision-making. Thank you for being a trusted partner for over 15 years in our journey toward operational excellence.

As the world’s first digitally native airline, to support Riyadh Air’s offer and order based modern retailing platform, we needed a revenue accounting platform provider with deep industry expertise and a collaborative approach. The seamless deployment to date of Sutherland’s altra® suite has exceeded our expectations. Working together with the Riyadh Air team throughout the process, the professionalism, technical expertise, and responsiveness of the Sutherland team has been exemplary. We would like to extend our appreciation to the Sutherland team for providing their platform, expertise, and support in enabling a smooth and successful go-live of our operations.

To support our expansion into new interline partnerships and global distribution channels. Sutherland delivered a scalable, compliant, and fully managed platform that ensures operational resilience while aligning with our pace of growth and agility. Their end-to-end expertise—from implementation to billing—gives us the confidence to focus on strategic growth, knowing our operations are in expert hands.

We selected Sutherland’s altraPRA for our revenue accounting processes in 2021. In collaboration with Sutherland’s responsive and knowledgeable support team, we successfully customized and developed a revenue accounting system that aligns with both our requirements and IATA standards. Today, altraPRA plays a key role in supporting efficient and reliable revenue accounting processes, significantly contributing to our operational success.

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We look forward to talking soon.