Webinar | Technology

Transforming The Contact Center from a Source of Cost to a Center of Value

Now is the time to turn today's customer service operations into a viable source of revenue. Join us on LinkedIn Live to find out how.

OCTOBER 04, 2023

You know your customer care can add more value than cost to your business – and the time to make this transition is now. But where to begin? And what are the steps along the way?

In this webinar, experts from Sutherland, joined by a guest speaker from Forrester, will explore:

  • Enabling the transition from cost center to value center

  • Leveraging AI/ML in the contact center in the right ways

  • The pivot points for realizing real business value

  • Turning strategy into practical execution that gets results

  • Integrating repeatable analytics processes into the company’s DNA

Panel Experts:

Max Ball - Guest Speaker – Principal Analyst, Forrester

Noah Beltran - SVP, Digital Growth Executive, Sutherland

Jeff Mortlock - VP, Digital Solutions & Customer Engagement, Sutherland


You can also view and download a copy of the presentation slides here.

Noah Beltran

SVP, Transformation & Innovation

Forward-thinking leader with proven expertise in organizational structure, operations, design and development of sophisticated technologies that consistently meet or exceeds financial, business and customer demands for high-profile media companies.

Noah Beltran

Jeff Mortlock

VP, Digital Solutions and Customer Engagement

Jeff leads our Customer Experience and Contact Center Transformation enabling impactful change.


Max Ball

Guest Speaker – Principal Analyst, Forrester

Max Ball

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