Omnichannel Guest Experiences, Digital Process Transformation for Hospitality

The digital revolution has driven a major evolution across the global hospitality industry. Key drivers of change include the emergence of shared economy lodging companies offering alternative accommodations, digital intermediaries shifting bookings from branded sites, and social reputation has become a key driver in capturing market share. The global pandemic has further accelerated the use of robotics and artificial intelligence to deliver the end-to-end touchless guest experience. To be competitive in today’s highly competitive and rapidly evolving market, hospitality companies must focus across the entire customer journey to offer a differentiated guest experience; while leveraging automation and insights to deliver a hyper personalized guest experience designed to increase sales, drive loyalty and grow market share.