Global Electronics Giant boAt partners with Sutherland to Transform Inventory and Warranty Management

Boat Case Study

Client Overview

Founded in 2015, boAt has rapidly grown into the 2nd largest wearable electronics brand globally, offering a diverse range of earphones, headphones, stereos, travel chargers, and premium rugged cables.

Client Challenges

While boAt continued to establish market leadership and global presence, they faced significant operational challenges in inventory and warranty management, which impacted their bottom line.

  • Inventory Complexity:
    Managing over 12,000 SKUs across 108 locations presented logistical hurdles, making stock tracking, transfers, and inventory management cumbersome.
  • Revenue Loss Due to Warranty Issues:
    Incorrect warranty claims and returns accounted for 4% of annual revenue losses, significantly impacting profitability.
  • Operational Inefficiencies in Picking:
    Identifying and locating the correct products during the picking process led to delays, affecting order fulfillment times.
  • Inaccurate Inventory Reporting:
    The absence of precise, location-specific inventory data hindered effective planning and optimization.

Our Solution

To address these challenges, Sutherland implemented its proprietary Supply Chain Visibility platform, offering a comprehensive suite of features tailored to address boAt’s business challenges. Accurate validation processes during warranty claims and return pickups significantly reduced erroneous claims, mitigating revenue losses. Enhanced inventory visibility provided precise, location-specific reports, enabling optimized planning and inventory holding across all 108 locations. By leveraging eSeal, picking turnaround times were reduced by 50–80%, streamlining order processing. SKU segregation through ABC analysis and optimized location reservations further improved stock management efficiency.

Seamless integration of eSeal with boAt’s existing ERP systems, including SAP, ensured real-time inventory updates and smooth operational workflows. Additionally, eSeal’s in-built modules for stock taking, stock transfers, and inventory reporting enhanced accuracy while reducing manual interventions, delivering a comprehensive solution for boAt’s complex inventory and operational needs.

The Outcome

The implementation of eSeal brought significant operational improvements and measurable outcomes for boAt:

  • Reduced Warranty Claims Losses:
    Accurate validation processes minimized revenue leakage due to incorrect claims.
  • Improved Inventory Accuracy:
    Real-time inventory reports enabled better stock management, reducing overstocking and understocking scenarios.
  • Enhanced Picking Efficiency:
    Picking turnaround times decreased by 50–80%, boosting fulfillment speed and customer satisfaction.
  • Optimized Inventory Holding:
    Location-specific inventory insights and SKU categorization reduced holding costs while ensuring product availability.
  • Seamless Operations:
    Integration with ERP systems eliminated data silos, ensuring smooth operations across all locations.

Sutherland’s eSeal transformed boAt’s inventory and warranty management processes, addressing key operational pain points and delivering significant efficiency gains. By optimizing stock management, reducing revenue losses, and integrating with existing ERP systems, boAt is now better positioned to maintain its leadership in the competitive wearable electronics market.

That’s Digital Performance Unlocked and Measurable Results Delivered!

Services
Digital Operations

Industry
Retail and Consumer Packaged Goods

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