The retail industry has already embraced AI in a big way. Yet, retailers still face challenges like context gaps in customer understanding, limited personalization, and headaches related to delivering a consistent shopping experience across all channels.
Retailers seeking to deepen their embrace of AI-powered solutions need to focus on the technological building blocks that’ll enable them to address shifting market demands and better meet consumer expectations, unlocking a series of new opportunities:
- Personalization that’s truly personal: Harnessing data relevant to each customer in real time is key to power AI-driven solutions, including hyperpersonalized product recommendations and advanced chatbots, which can enhance the overall customer experience and drive more intuitive and efficient processes.
- Mobile-first centricity: More than 50% of consumer spending took place online last year, with mobile devices accounting for 60% of those transactions – requiring brands to rethink their mobile strategy and tech stack to meet evolving consumer demand.
- Seamless omnichannel integration: Providing a seamless shopping experience across all channels – and integrating physical stores as a ‘channel’ – will be pivotal for standing out in 2025 and beyond.
Learn How Expanding Your AI Foundation Will Unlock Digital Performance in Retail
2025 Outlook
Discover the foundational building blocks businesses need to harness the full value of AI-first transformation, unlocking continuous innovation, digital performance and measurable results.