The Importance of Content in E-Commerce Marketplaces
The number of digital buyers worldwide will surpass 2 billion by 2021 - that’s more than a quarter of the world’s population.
Whether it’s the convenience of not having to leave the comfort of home, or the ability to shop around for the cheapest price, consumers have embraced the online shopping experience. In the US, 80% of internet users have made at least one purchase online. The online commerce experience is more important than ever. For organizations of all sizes, across all industries, a holistic content strategy is critical to deliver the user experience consumers have come to expect.
Adapting to the Latest Marketplace Trends
From photos and videos to chats and reviews, Sutherland manages, moderates, validates, and enriches almost 65 million content pieces annually.
Brands must migrate from one dimensional, catalog-style pages to immersive, experience-rich websites and applications. At Sutherland, we create high-quality content in a variety of formats that is exhaustive while allowing for data mining and personalization.
Today, we serve four of the top 10 global online retailers. Our 1,200 member team includes content curators and moderators, aided by our platforms and advanced analytic techniques to deliver data validation, source identification, and much more.
Storefront Content Creation
- Customized landing page design
- Unique "About Us" description
- Highly targeted product curation and keyword-rich content
- SKU management
- Product content enrichment - images, descriptions, specifications and more
- Product poster/banner design
Content Validation & Moderation
- Company description validation
- Product descriptions - ensuring descriptions, attributes, and images adhere to guidelines
- User review moderation – Reviews, Q&A, and chat moderation
Product Listing Moderation
- Incorrect information on seller page
- Category approval
- Duplicate listing detection
Trust & Safety
- Account integrity
- Chargebacks, Account Takeovers (ATO)
- False reviews and coupon frauds