Accelerate your direct to consumer growth
Discover how a D2C strategy can lower sales costs by 70 percent while growing policy acquisition
How to Excel at Direct Sales
Meet Your Customers Where They Are
The easier insurers can make it for potential buyers to engage with them, the better. Today, insurers need to focus on interacting with people via the mediums that penetrate and reach them in their every day worlds. This necessitates an omnichannel approach. Continual monitoring across all channels (social, SMS, email, app, web, etc.) helps you understand customer sentiment and motivation at every touchpoint, so you know what's needed to deliver superb customer experiences every time.
Maintain and Expand Market Share
Insurers that excel at direct sales do more than increase market penetration, they also drive greater revenue, increase customer satisfaction, and reduce policy acquisition costs. A partner established in D2C automation with proven policy acquisition expertise will fast track your success -- with solutions customized to your unique business needs. Experts who specialize in design thinking and customer intelligence deliver better designed shopping experiences that drive topline growth and a stronger bottom line.
Maximize Your Analytics
A continuous feedback loop generated by Cognitive AI can inform your agents in real time what will most likely advance hesitant purchasers down your sales funnel. Armed with this intel, your agents will waste less time trying to determine customer pain points. Instead, insights from sentitment analytics will guide them to make recommendations, anticipate customer concerns, improve response times, and convert pre-qualified shoppers swiftly into policyholders.
Boost Satisfaction via Augmentation
Though studies show customers prefer insurance website interactions over conversations with agents, technology that augments agent interactions is proven to boost customer satisfaction. Enlisting licensed live agents specially trained to work in accelerated, AI-assisted environments means more live calls get converted into binding policies. Sutherland solutions have proven to achieve a near-unbeatable customer satisfaction rate of over 98 percent.