Content Moderation in the Digital Age
A human-centric approach to delivering sustainable, scalable solutions.
- Content Moderation
- The Challenge
- Managing Content
- The Sutherland Difference
- Services
- Case Study
- Insights
The Unavoidable Content Challenge
Content moderation is a challenge for organizations of all sizes across every industry.
The shift to digital-first, highly personalized conversations between organizations and online audiences presents ever-evolving content moderation challenges.
From filtering malicious social media posts and product reviews to the 24/7 nature of user-generated content, organizations must react quickly and consistently. The sheer volume of content that requires management is estimated to have grown by 10x over the last few years alone. To stay ahead, forward-thinking organizations need a more effective approach to content moderation.
Managing Content in a 24/7 World
Sutherland helps organizations provide positive human interactions by effectively moderating contentious and harmful content. In turn, this creates safe and trustworthy online communities.
Our long-standing expertise in content creation, deep research, fact-checking, customer experience management, and human-centric design underpins our Content Moderation offering.
This expertise enables Sutherland to strike the right balance between human and machine. AI and automation have an important role to play, but so too do the people working with them—our Content Guardians sit at the heart of the positive experiences we deliver for our clients.
Talent Sourcing
Best-of-breed psychometric and stress tests
Employee Engagement
Enhanced via proprietary ‘Happiness’ and ‘Social’ indexes
Extensive Wellness Programs
Staffed with dedicated psychologists
Agile Staffing
Staffing and workflow models to maximize productivity
Global
20+ languages in operation
Remote Engagement
Work at Home (WAH) capabilities
AI-Enabled Platform
Automated content screening
Related Insights
Infographic - 10 Things You Need to Know About Online Reviews
Online chatter is key to driving buyers to your products and services, it can also drive prospective purchasers away. Companies that understand this delicate dynamic know how to make online reviews work for their business, not against it.
Balancing AI and Humans to Combat Misinformation
Never before has the internet — and information we consume — been in such a considerable state of flux. We’re facing a true crisis of misinformation, where fake news is 70 percent more likely to be retweeted than true stories.
Infographic: Moderating Content -- Human vs. Machine
Fake news is 70% more likely to be shared than truth. In our Age of Misinformation, a better approach to content moderation is required to protect and nurture communities and conversations vital to your brand.
