Elevating Customer Experience: Inside a Leading Streaming Media Company’s AI Transformation

In a rapidly evolving digital landscape, a leading global streaming company operating across 60+ countries faced a daunting challenge—disconnected legacy systems, multiple brands, and siloed CRMs that hindered efficiency and scalability. To thrive in this complex environment, they needed a transformation that not only streamlined operations but also enhanced customer experience through intelligent automation.

Sutherland spearheaded this transformation with a strategic approach centered on 3 major things:

  1. Automate
  2. Augment
  3. Analyze

By seamlessly mapping new systems to legacy infrastructure, we eliminated the need for redundant migrations while ensuring data integrity and operational continuity.

Our solution introduced self-service automation, allowing customers to resolve simple tasks effortlessly while AI-driven insights enhanced decision-making.

The result? A continuously evolving ecosystem that optimizes efficiency elevates customer interactions and empowers human expertise—delivering a future-ready streaming experience.