The Challenge
Delivering An Outstanding AI-Driven Experience That Feels Human
Our client is the research, development, and innovation lab of a leading technology company spanning retail, consumer electronics, media and entertainment, healthcare, technology, and logistics.
With a global footprint and a reputation for innovation, our client’s smart home virtual assistant technology and other solutions and platforms are relied on by millions around the world.
To continue delivering a stand-out customer experience, the company recognized the value of introducing advanced AI capabilities – including conversational AI – into their platforms and services in a way that feels human and natural.
However, merging human-empathetic design with intelligent automation in a single solution is no easy feat. Our client needed a partner with deep expertise, experience, and proprietary technology to help them get it right.
The Outcome
A Single, Seamless Intelligent Interface
Combining our understanding of customer behavior with our 35+ years of creating exceptional human-centric experiences, we took on the challenge of advancing their voice service features, optimizing the video streaming experience, and developing new product ideas.
We brought together a global team of experts to help reinvent experiences and pioneer new solutions across several projects with the client. These included prototype testing of new, voice-enabled, smart home devices; ideation and creation of value-driven messaging to drive customer engagement in the UK, US, and Asia; and developing the UI for a video streaming experience.
As a result of the partnership, our client has achieved an improved OOTB (out-of-the-box) experience for enabled streaming devices, reduced reliance on support, and a human-centric experience with a UI that integrates new product offerings without confusing customers. That’s digital performance unlocked and measurable results delivered!
Ready For the Future of CX With Advanced AI and Human-Centric Design?
Service
Digital Consulting, Insight & Design Labs
Industry
Technology
