Case Study | Communications Media and Entertainment

Read our case study on how Sutherland increased customer satisfaction & reduced cost for a media & entertainment company with intelligent automation.

Services Sutherland Labs, Digital Engineering Services, Business process services
Industry Communications, Media & Entertainment
JANUARY 13, 2017

Our client found that traditional live-agent environments were inherently risky from a compliance perspective. Top that with the need to reduce costs, and the client found themselves seeking a partner that could design a more predictable and exceptional customer experience that resolved issues with the first interaction.


Sutherland transformed the customer experience for our partner by mapping, designing, and deploying digital interactions and automation. Sutherland leveraged its ‘digital agent,’ deflecting and automating 75,000 customer password resets per month for email and Wi-Fi, which care agents were manually handling over the phone. Sutherland also provided 100% adherence to our partner’s processes and compliance with its strict security policy. Sutherland’s ‘digital agent’ maintained empathy, sense of humor, and passion during customer issue resolution much like a human, increasing adoption and engagement vs. an interactive voice response (IVR). This transformation enabled our partner to save 50% in operating costs.


  • Reduced overall costs by 50% through automation
  • Improved customer satisfaction by reducing hold-time and resolution to zero level and 100% resolves through digital agent
  • 10% improvement on employee retention, and 25% in satisfaction by reducing repetitive and less challenging work
  • Improved overall compliance with federal requirements resets


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