Boosting Community Engagement and Enhancing Conversation Quality
Tenet Partners and Core Brand LLC rank our client among its world’s most powerful brands. They are a leader in digital news publishing across industries such as sports, finance, auto and more — and maintain more than 500 million consumer relationships.
This media house wanted to level up its online community by boosting engagement and enhancing the quality of their conversations. In addition, they wanted to drive advertising revenue and increase their brand loyalty.
In earlier years of online communities, members were happy to be part of a group of like-minded people with similar interests. Today, members are seeking more than just the generic information; they are in a constant pursuit to uncover deeper, original, expert-vetted and analysed insights.
Added to that is the ever-more urgent need to apply a higher level of subject matter expertise to drive conversations as well as better control toxic comments and misinformative content.