Whitepaper | Communications Media and Entertainment

Build Better Automation With Behavioral Human Insights

How to Build Better Automation That Grows Brands & Business

JUNE 14, 2022

Want Better Automation? Design, Build & Deploy by Putting Users First

Back-office automation typically fails for the very same reasons front-office ones do — not keeping users top of mind. Human-centered design helps build automation that gets results and helps brands grow.

In this paper, we explore what’s necessary to optimize the likelihood of automation success — deep customer understanding and behavioral insight.

Take a human-centered design approach to drive business results. Roadmap more effective (and profitable) solutions by combining observation, learning and immersive research.

Download our paper to discover how to build the right automation informed by the right human-centered insights — to deliver the right CX and garner the right business performance outcomes.

How to Build Better Automation That Grows Brands & Business

Sutherland Editorial


Related Insights

Dont Miss Out!